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二、快速上手：環境配置

啟用 API：在 GCP 控制臺開啟 Analytics Data API v1 與 Search Console API。
服務賬號授權：賦予 Analytics Viewer 和 Search Console Reader 角色，下載 JSON 憑證。

環境變量：

export GOOGLE_APPLICATION_CREDENTIALS="/path/to/cred.json"

安裝 SDK：

pip install google-analytics-data google-api-python-client

三、電商關鍵指標與數據拉取

# 示例：獲取各渠道 sessions 與 purchase 轉化數
from google.analytics.data_v1beta import BetaAnalyticsDataClient
from google.analytics.data_v1beta.types import RunReportRequest, DateRange, Dimension, Metric, FilterExpression, Filter

client = BetaAnalyticsDataClient()
req = RunReportRequest(
  property="properties/123456789",
  date_ranges=[DateRange(start_date="2025-07-01", end_date="2025-07-31")],
  dimensions=[Dimension(name="sessionDefaultChannelGroup")],
  metrics=[Metric(name="sessions"), Metric(name="eventCount")],
  dimension_filter=FilterExpression(
    filter=Filter(field_name="eventName", string_filter={"value": "purchase"})
  )
)
resp = client.run_report(req)
for r in resp.rows:
    ch = r.dimension_values[0].value
    s, p = int(r.metric_values[0].value), int(r.metric_values[1].value)
    print(f"{ch}: Sessions={s}, Purchases={p}, CR={p/s*100:.2f}%")

維度：sessionDefaultChannelGroup、pagePath
指標：sessions、eventCount(purchase)

四、關鍵詞與排名洞察

# Search Console API 示例：獲取關鍵詞表現
sc = build('searchconsole', 'v1', credentials=creds)
res = sc.searchanalytics().query(
  siteUrl='https://www.example.com',
  body={"startDate":"2025-07-01","endDate":"2025-07-31","dimensions":["query","page"],"rowLimit":200}
).execute()

輸出 query, clicks, impressions, ctr, position，結合 GA4 數據實現 流量—轉化率 全鏈路分析。