競爭對手是 SEO 專家可以用來改進其優化策略的寶貴信息寶庫。通過進行競爭對手分析,他們可以了解哪些 SEO 策略在他們的行業中最有效,利用競爭對手的弱點,發現內容差距等等。

但是,我們找不到任何可以在Bing上研究競爭對手的工具。

那么,為什么不成為第一個開發這樣工具的人呢?

使用 DataForSEO Labs API 中的新 Bing 端點,您可以構建競爭對手分析工具,使 SEO 專家能夠:

識別競爭對手

任何SEO專家采取的第一步都是識別他們的競爭對手。

但在這樣做時,他們不能僅僅手動在Bing上搜索目標關鍵詞,并將排名靠前的網站的域名簡單地復制到他們的列表中。問題在于,Bing 在返回搜索結果時會考慮瀏覽器首選項、搜索歷史、位置、語言和許多其他因素。它提供個性化的搜索引擎結果頁面(SERP),這使得SEO專家無法找到他們真正的競爭對手。

您的工具可以通過提供非個性化的 SERP 數據來解決問題。

使用 SERP Competitors 端點,您的工具將能夠找到任何關鍵字和位置的競爭對手。

它的工作原理如下:

  1. 您指定目標關鍵詞、位置和語言。
  2. API以高精度模擬設置的參數并啟動搜索會話。
  3. 它抓取返回的搜索結果頁面上的數據,并以JSON格式提供。

POST 請求示例:

[
{
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]

除了競爭對手的域名,該端點還會返回它們的排名數據(關鍵詞的平均和中位數位置)、估計的流量值、域名評分、可見性分數以及指定關鍵詞的當前網站位置。

API 響應示例:

{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1073 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301556-2806-0383-0000-cdfbb8783f66",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0429 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"serp_competitors",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "serp_competitors",
"se_type": "bing",
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"seed_keywords": [
"kid toys"
],
"location_code": 2840,
"language_code": "en",
"total_count": 39,
"items_count": 5,
"items": [
{
"se_type": "bing",
"domain": "www.target.com",
"avg_position": 1.3333333333333333,
"median_position": 1,
"rating": 296,
"etv": 400.4,
"keywords_count": 1,
"visibility": 2.9,
"relevant_serp_items": 3,
"keywords_positions": {
"kid toys": [
1,
2
]
}
},
{
"se_type": "bing",
"domain": "www.amazon.com",
"avg_position": 2.5,
"median_position": 1,
"rating": 195,
"etv": 192.34799999999998,
"keywords_count": 1,
"visibility": 1.7,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
1,
4
]
}
},
{
"se_type": "bing",
"domain": "www.bestproducts.com",
"avg_position": 7,
"median_position": 2,
"rating": 186,
"etv": 88.14000000000001,
"keywords_count": 1,
"visibility": 0.9500000000000001,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
2,
12
]
}
},
{
"se_type": "bing",
"domain": "www.tractorsupply.com",
"avg_position": 2,
"median_position": 2,
"rating": 98,
"etv": 84.24000000000001,
"keywords_count": 1,
"visibility": 0.9,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
2
]
}
},
{
"se_type": "bing",
"domain": "www.uncommongoods.com",
"avg_position": 3,
"median_position": 3,
"rating": 97,
"etv": 50.596,
"keywords_count": 1,
"visibility": 0.8,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
3
]
}
}
]
}
]
}
]
}

使用具有此類功能的工具將非常方便。也就是說,SEO 專家將能夠為客戶的目標位置找到競爭對手,即使他們自己位于其他地方。

發現競爭對手的排名關鍵詞

在識別出競爭對手后,SEO 專家通常會分析競爭對手的排名關鍵詞。通過了解競爭對手正在針對哪些關鍵詞進行優化,SEO 可以擴展關鍵詞列表、優化內容并發現內容差距。

例如,如果SEO專家已經進行了關鍵詞研究并希望找到更多的關鍵詞創意,他們可以查看競爭對手的關鍵詞,并找到那些自己從未針對過的關鍵詞。

您可以使用Ranked Keywords端點來教您的Bing競品分析工具查找任何網站或網頁的排名關鍵詞。

要查找某個域名的排名關鍵詞,您只需在POST請求體的目標字段中指定該域名,并設置位置和語言參數。

POST 請求示例:

[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]

API 響應將為您提供指定域的排名關鍵字,以及這些關鍵詞的當前和歷史搜索量、競爭程度和每次點擊成本值。

API 響應示例:

{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2829 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301557-2806-0381-0000-89a503724aae",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2320 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"ranked_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "ranked_keywords",
"se_type": "bing",
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target": "dataforseo.com",
"location_code": 2840,
"language_code": "en",
"total_count": 144,
"items_count": 5,
"metrics": {
"organic": {
"pos_1": 3,
"pos_2_3": 6,
"pos_4_10": 20,
"pos_11_20": 33,
"pos_21_30": 35,
"pos_31_40": 35,
"pos_41_50": 10,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 39.83827592432499,
"count": 142,
"estimated_paid_traffic_cost": 7.863240671111271,
"is_new": 142,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 1,
"pos_2_3": 1,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 1.6110000014305115,
"count": 2,
"estimated_paid_traffic_cost": 1.089900016784668,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"featured_snippet": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"local_pack": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
},
"metrics_absolute": null,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "omologist",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-25 05:48:02 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 0
},
{
"year": 2021,
"month": 12,
"search_volume": 0
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 0
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 0
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 0
},
{
"year": 2021,
"month": 4,
"search_volume": 0
},
{
"year": 2021,
"month": 3,
"search_volume": 10
},
{
"year": 2021,
"month": 2,
"search_volume": 10
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Powerful API Stack For Data-Driven SEO Tools – DataForSEO",
"url": "https://dataforseo.com/",
"breadcrumb": "https://dataforseo.com",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Sean Cooney, Co-Founder & CEO of Omologist.com See success story “We run 100,000s of longtail keyword position and competition queries for our client implementations in the US, Australia and Latin America on a monthly basis with DataForSEO - and we've been amazed about the accuracy of rankings and all other data across all regions and device ...",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Omologist"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/",
"etv": 3.0399999618530273,
"estimated_paid_traffic_cost": 0.30399999022483826,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"keyword_difficulty": 97,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "search engine api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-03 13:01:33 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 0
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 10
},
{
"year": 2021,
"month": 4,
"search_volume": 20
},
{
"year": 2021,
"month": 3,
"search_volume": 30
},
{
"year": 2021,
"month": 2,
"search_volume": 10
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"organic"
],
"se_results_count": 43,
"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "paid",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
"title": "Search Engines Api | Simple Integration | Try Now",
"domain": "dataforseo.com",
"description": "Ad SERP API for Maps, News, Images. Try free now. Pay as you go! Simple Pricing. All Locations Supported. Clear Stats. Expert support",
"breadcrumb": "https://dataforseo.com/SERP API/SERP data",
"url": "https://dataforseo.com/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
"highlighted": [
"API"
],
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "dataforseo.com",
"relative_url": "/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
"etv": 0.7110000252723694,
"estimated_paid_traffic_cost": 0.6399000287055969,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"organic"
],
"se_results_count": 43,
"keyword_difficulty": 83,
"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "top 1000 websites",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-12 22:47:09 +00:00",
"competition": 0.10000000149011612,
"cpc": null,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 10
},
{
"year": 2022,
"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 10
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 10
},
{
"year": 2021,
"month": 4,
"search_volume": 10
},
{
"year": 2021,
"month": 3,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 39,
"last_updated_time": "2022-02-23 02:00:24 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Top 1000 Websites – DataForSEO",
"url": "https://dataforseo.com/top-1000-websites",
"breadcrumb": "https://dataforseo.com/top-1000-websites",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Top 1000 Websites. Find out how many keywords most popular websites in your country are ranking for. A list of 1000 most visited websites across 80 countries",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Top 1000 Websites",
"websites",
"1000",
"websites"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/top-1000-websites",
"etv": 3.0399999618530273,
"estimated_paid_traffic_cost": null,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 39,
"keyword_difficulty": 53,
"last_updated_time": "2022-02-23 02:00:24 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "what is api in seo",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-08 15:39:11 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 0
},
{
"year": 2022,
"month": 1,
"search_volume": 0
},
{
"year": 2021,
"month": 12,
"search_volume": 0
},
{
"year": 2021,
"month": 11,
"search_volume": 0
},
{
"year": 2021,
"month": 10,
"search_volume": 10
},
{
"year": 2021,
"month": 9,
"search_volume": 0
},
{
"year": 2021,
"month": 8,
"search_volume": 0
},
{
"year": 2021,
"month": 7,
"search_volume": 0
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 0
},
{
"year": 2021,
"month": 4,
"search_volume": 10
},
{
"year": 2021,
"month": 3,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=what%20is%20api%20in%20seo&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"featured_snippet",
"people_also_ask",
"organic",
"video",
"related_searches",
"carousel"
],
"se_results_count": 139000000,
"last_updated_time": "2022-02-20 13:40:33 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "dataforseo.com",
"title": "Introduction to APIs for SEO software – DataForSEO",
"url": "https://dataforseo.com/blog/introduction-to-apis-for-seo-software",
"breadcrumb": "https://dataforseo.com/blog/introduction-to-apis-for-seo-software",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "In the framework of SEO tools development, APIs are used to integrate search results, keyword data, information about on-page errors, and so on and so forth. …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": null,
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/blog/introduction-to-apis-for-seo-software",
"etv": 2.3104000091552734,
"estimated_paid_traffic_cost": 0.23104000091552734,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=what%20is%20api%20in%20seo&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"featured_snippet",
"people_also_ask",
"organic",
"video",
"related_searches",
"carousel"
],
"se_results_count": 139000000,
"keyword_difficulty": 52,
"last_updated_time": "2022-02-20 13:40:33 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "google trends api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-06 04:48:29 +00:00",
"competition": 0.5,
"cpc": 0.5,
"search_volume": 30,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 10
},
{
"year": 2022,
"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 20
},
{
"year": 2021,
"month": 11,
"search_volume": 20
},
{
"year": 2021,
"month": 10,
"search_volume": 20
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 20
},
{
"year": 2021,
"month": 7,
"search_volume": 20
},
{
"year": 2021,
"month": 6,
"search_volume": 30
},
{
"year": 2021,
"month": 5,
"search_volume": 20
},
{
"year": 2021,
"month": 4,
"search_volume": 40
},
{
"year": 2021,
"month": 3,
"search_volume": 60
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=google%20trends%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"people_also_ask",
"organic",
"related_searches"
],
"se_results_count": 8120000,
"last_updated_time": "2022-02-07 09:40:41 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
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"type": "paid",
"rank_group": 2,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[2]",
"title": "Google Trends Api | Simple Interations | Free Trial. 24/7 Support.",
"domain": "dataforseo.com",
"description": "Ad Easy to Use API for Getting Data from G Trends API. Try Now! Simple Pricing. Pay as you go. All Locations Supported. Clear Stats. Expert support",
"breadcrumb": "https://dataforseo.com/API/G_Trends",
"url": "https://dataforseo.com/apis/google-trends-api?msclkid=246f73c72b7c19db9a9111c7ec0023d8&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_Products&utm_term=google%20trends%20api&utm_content=Google%20Trends%20API",
"highlighted": [
"API",
"Trends API"
],
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "dataforseo.com",
"relative_url": "/apis/google-trends-api?msclkid=246f73c72b7c19db9a9111c7ec0023d8&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_Products&utm_term=google%20trends%20api&utm_content=Google%20Trends%20API",
"etv": 0.8999999761581421,
"estimated_paid_traffic_cost": 0.44999998807907104,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=google%20trends%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"people_also_ask",
"organic",
"related_searches"
],
"se_results_count": 8120000,
"keyword_difficulty": 52,
"last_updated_time": "2022-02-07 09:40:41 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
}
]
}
]
}
]
}

如果您想發現特定頁面的排名關鍵詞,只需在POST請求體中添加filters字段,并使用ranked_serp_element.serp_item.relative_url參數。

例:

[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"filters": [
"ranked_serp_element.serp_item.relative_url",
"=",
"/blog/backlinks-api-now-in-dataforseo"
],
"limit": 5
}
]

比較排名和發現內容缺口

通過訪問競爭對手的排名關鍵詞,SEO 專家可以將他們的排名與競爭對手的排名進行比較。這將使他們能夠分析競爭對手的內容并實施最佳實踐。

例如,眾所周知,谷歌偏愛較長的內容:因此,對于SEO專家來說,將自己的內容長度與競爭對手的內容長度進行比較是一個好主意。如果他們注意到他們的內容要短得多,他們就會擴展它,這最終可能會帶來更好的排名。

但是,當您擁有龐大的關鍵字列表時,手動查找您和您的競爭對手排名的關鍵字會非常耗時。

在 Domain Intersection 終端節點的幫助下,您的工具可以在幾秒鐘內找到此類關鍵字。

該端點非常簡單:它提供兩個指定域名在Bing SERP(搜索引擎結果頁面)中有搜索結果的關鍵詞。您只需指定您和競爭對手的域名,并設置位置和語言參數。

POST 請求示例:

[
{
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
}
]

除了交叉的關鍵字外,API 響應還將為您提供域的排名位置、返回關鍵詞的關鍵詞信息以及域名在搜索引擎結果頁面(SERP)中的相對URL。

API 響應示例:

{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.8260 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301601-2806-0389-0000-94c4de3ba825",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.7591 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"location_code": 2840,
"language_code": "en",
"total_count": 434617,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "the youtube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-02 13:45:58 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 260,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 400
},
{
"year": 2021,
"month": 12,
"search_volume": 270
},
{
"year": 2021,
"month": 11,
"search_volume": 310
},
{
"year": 2021,
"month": 10,
"search_volume": 270
},
{
"year": 2021,
"month": 9,
"search_volume": 160
},
{
"year": 2021,
"month": 8,
"search_volume": 170
},
{
"year": 2021,
"month": 7,
"search_volume": 230
},
{
"year": 2021,
"month": 6,
"search_volume": 180
},
{
"year": 2021,
"month": 5,
"search_volume": 350
},
{
"year": 2021,
"month": 4,
"search_volume": 300
},
{
"year": 2021,
"month": 3,
"search_volume": 280
},
{
"year": 2021,
"month": 2,
"search_volume": 230
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 2,
"rank_absolute": 3,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[3]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"YouTube"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 42.119998931884766,
"estimated_paid_traffic_cost": 4.211999893188477,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 21,
"rank_absolute": 23,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[23]",
"domain": "support.microsoft.com",
"title": "Use the YouTube web part - support.microsoft.com",
"url": "https://support.microsoft.com/en-us/office/use-the-youtube-web-part-c14fa2c1-71dc-4e52-94b6-b4876742382f",
"breadcrumb": "https://support.microsoft.com/en-us/office/use-the...",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Add a YouTube video. If you're not in edit mode already, click Edit at the top right of the page.. Hover your mouse above or below an existing web part or under the title region, click , and then select the YouTube web part.. Click Add video.. In the toolbox on the right, paste the link or the embed code for the video you want to show in the box under Add a video from YouTube by …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"YouTube",
"YouTube",
"YouTube"
],
"links": null,
"about_this_result": null,
"main_domain": "microsoft.com",
"relative_url": "/en-us/office/use-the-youtube-web-part-c14fa2c1-71dc-4e52-94b6-b4876742382f",
"etv": 0.5979999899864197,
"estimated_paid_traffic_cost": 0.05979999899864197,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "you tube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-01 17:47:58 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 2190240,
"monthly_searches": [
{
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"month": 1,
"search_volume": 2549730
},
{
"year": 2021,
"month": 12,
"search_volume": 2311900
},
{
"year": 2021,
"month": 11,
"search_volume": 2111090
},
{
"year": 2021,
"month": 10,
"search_volume": 2151530
},
{
"year": 2021,
"month": 9,
"search_volume": 2063490
},
{
"year": 2021,
"month": 8,
"search_volume": 2078750
},
{
"year": 2021,
"month": 7,
"search_volume": 2028000
},
{
"year": 2021,
"month": 6,
"search_volume": 2025530
},
{
"year": 2021,
"month": 5,
"search_volume": 2142480
},
{
"year": 2021,
"month": 4,
"search_volume": 2128120
},
{
"year": 2021,
"month": 3,
"search_volume": 2415510
},
{
"year": 2021,
"month": 2,
"search_volume": 2276750
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 3,
"rank_absolute": 4,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"you"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 213110.359375,
"estimated_paid_traffic_cost": 191799.3125,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 5,
"rank_absolute": 7,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[7]",
"domain": "www.microsoft.com",
"title": "Get YouTube - Microsoft Store",
"url": "https://www.microsoft.com/en-us/p/youtube/9ndp7ktlk7w3",
"breadcrumb": "https://www.microsoft.com/en-us/p/youtube/9ndp7ktlk7w3",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "YouTube. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fitness, movies, shows, news, learning and more. Subscribe to channels you love, browse personal recommendations, and enjoy the largest library of 4K content.",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
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],
"links": null,
"about_this_result": null,
"main_domain": "microsoft.com",
"relative_url": "/en-us/p/youtube/9ndp7ktlk7w3",
"etv": 102722.2578125,
"estimated_paid_traffic_cost": 92450.03125,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "g-mail",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-08 04:25:47 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 63180,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 74880
},
{
"year": 2022,
"month": 1,
"search_volume": 80260
},
{
"year": 2021,
"month": 12,
"search_volume": 66000
},
{
"year": 2021,
"month": 11,
"search_volume": 59560
},
{
"year": 2021,
"month": 10,
"search_volume": 59640
},
{
"year": 2021,
"month": 9,
"search_volume": 59590
},
{
"year": 2021,
"month": 8,
"search_volume": 58660
},
{
"year": 2021,
"month": 7,
"search_volume": 52860
},
{
"year": 2021,
"month": 6,
"search_volume": 55590
},
{
"year": 2021,
"month": 5,
"search_volume": 60510
},
{
"year": 2021,
"month": 4,
"search_volume": 59320
},
{
"year": 2021,
"month": 3,
"search_volume": 69080
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 5,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
"domain": "apps.apple.com",
"title": "?Gmail - Email by Google on the App Store",
"url": "https://apps.apple.com/us/app/gmail-email-by-google/id422689480",
"breadcrumb": "https://apps.apple.com/us/app/gmail-email-by-google/id422689480",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?The official Gmail app brings the best of Gmail to your iPhone or iPad with robust security, real-time notifications, multiple account support, and search that works across all your mail. With the Gmail app, you can: ? Make Gmail your default email app on iOS ? …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Gmail",
"Gmail",
"Gmail",
"Gmail"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/gmail-email-by-google/id422689480",
"etv": 2963.14208984375,
"estimated_paid_traffic_cost": 2666.827880859375,
"rank_changes": {
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"is_new": true,
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"is_down": false
}
},
"second_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 8,
"rank_absolute": 8,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[8]",
"domain": "powerautomate.microsoft.com",
"title": "Gmail | Microsoft Power Automate",
"url": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail/",
"breadcrumb": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Gmail. Gmail is a web-based email service from Google. With the Gmail connector, you can perform actions such as send or receive e-mail messages, and trigger flows on …",
"pre_snippet": null,
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"amp_version": false,
"rating": null,
"highlighted": [
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"Gmail",
"Gmail"
],
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"main_domain": "microsoft.com",
"relative_url": "/en-us/connectors/details/shared_gmail/gmail/",
"etv": 1244.64599609375,
"estimated_paid_traffic_cost": 1120.181396484375,
"rank_changes": {
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}
}
},
{
"se_type": "bing",
"keyword_data": {
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"keyword": "gmail",
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]
},
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},
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"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "apps.apple.com",
"title": "?Gmail - Email by Google on the App Store",
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"highlighted": [
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],
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"main_domain": "apple.com",
"relative_url": "/us/app/gmail-email-by-google/id422689480",
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},
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"description": "Gmail. Gmail is a web-based email service from Google. With the Gmail connector, you can perform actions such as send or receive e-mail messages, and trigger flows on …",
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"main_domain": "microsoft.com",
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}
},
{
"se_type": "bing",
"keyword_data": {
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"keyword": "homedepot",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
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"domain": "apps.apple.com",
"title": "?The Home Depot on the App Store",
"url": "https://apps.apple.com/us/app/the-home-depot/id342527639",
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"description": "Home Depot is the best I shop mostly from Menards and Home Depot. Menards sells a lot of misc items like food, books, DVDs, etc and are okay on hardware items but for most hardware items, …",
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"domain": "www.microsoft.com",
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"description": "Apr 21, 2011 · Download this app from Microsoft Store for Windows 10 Mobile, Windows Phone 8.1, Windows Phone 8. See screenshots, read the latest customer reviews, and compare …",
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}

使用相同的端點,您還可以發現內容缺口。

簡而言之,內容缺口是指競爭對手排名靠前但您沒有排名的關鍵詞。通過找到內容缺口并在之后進行填補,SEO 專家可以立即提高他們的網站知名度。這就是為什么能夠進行關鍵詞缺口分析的工具在經驗豐富的SEO人員中需求巨大的原因。

使用Domains Intersection端點,發現內容缺口變得快速而簡單。

默認情況下,該端點提供兩個指定域名在同一個搜索引擎結果頁面(SERP)中排名靠前的關鍵詞。但是,它也可以用來發現其中一個域名排名靠前但另一個域名沒有排名的搜索詞。

為了發現內容缺口,您需要在POST請求體中添加intersections參數并將其設置為false。在這種情況下,您將收到指定為target1的域名在SERP中有結果但指定為target2的域名沒有結果的關鍵詞。

例:

[
{
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
}
]

API 響應:

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"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "25.0365 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301602-2806-0389-0000-7c55fc22cba8",
"status_code": 20000,
"status_message": "Ok.",
"time": "24.9877 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"location_code": 2840,
"language_code": "en",
"total_count": 2225100,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "facebook",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-12 23:30:43 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8700000047683716,
"search_volume": 26022020,
"monthly_searches": [
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"year": 2022,
"month": 2,
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},
{
"year": 2022,
"month": 1,
"search_volume": 27590310
},
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},
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},
{
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},
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},
{
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},
{
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},
{
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},
{
"year": 2021,
"month": 3,
"search_volume": 27259330
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]
},
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},
"first_domain_serp_element": {
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"type": "organic",
"rank_group": 2,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[2]",
"domain": "apps.apple.com",
"title": "?Facebook on the App Store",
"url": "https://apps.apple.com/us/app/facebook/id284882215",
"breadcrumb": "https://apps.apple.com/us/app/facebook/id284882215",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "On Facebook, keeping up with the people who matter most is easy. Discover, enjoy and do more together. ? Share what's on your mind, announce major life events through posts and celebrate the everyday moments with Stories. ? Express yourself through your profile and posts, watch, react, interact and stay in touch with your friends, throughout.",
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"highlighted": [
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],
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"main_domain": "apple.com",
"relative_url": "/us/app/facebook/id284882215",
"etv": 4215567,
"estimated_paid_traffic_cost": 3667543.5,
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}
},
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},
{
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"keyword": "youtube tubes",
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},
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},
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},
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},
{
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},
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{
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},
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{
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},
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]
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"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
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],
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}
},
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},
{
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{
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{
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]
},
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},
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"domain": "apps.apple.com",
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"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
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"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
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},
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{
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},
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]
},
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"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
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},
{
"year": 2022,
"month": 1,
"search_volume": 4130
},
{
"year": 2021,
"month": 12,
"search_volume": 3210
},
{
"year": 2021,
"month": 11,
"search_volume": 2440
},
{
"year": 2021,
"month": 10,
"search_volume": 2520
},
{
"year": 2021,
"month": 9,
"search_volume": 2820
},
{
"year": 2021,
"month": 8,
"search_volume": 2470
},
{
"year": 2021,
"month": 7,
"search_volume": 2870
},
{
"year": 2021,
"month": 6,
"search_volume": 2800
},
{
"year": 2021,
"month": 5,
"search_volume": 2850
},
{
"year": 2021,
"month": 4,
"search_volume": 2720
},
{
"year": 2021,
"month": 3,
"search_volume": 3730
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 3,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"videos"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 250.62533569335938,
"estimated_paid_traffic_cost": null,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
}
]
}
]
}
]
}

在你的工具中擁有這樣的功能將有助于 SEO 專家擴展他們的關鍵詞列表并為接下來幾個月制定內容計劃。

估算關鍵詞難度

在發現內容缺口后,SEO專家將擁有一長串需要處理的關鍵詞。接下來,他們會問自己,這些關鍵詞中哪些值得優化?顯然,有些詞太難排名,圍繞它們創建內容只會浪費時間和預算。

因此,在將關鍵詞用于內容之前,聰明的 SEO 專家會首先估計與之相關的競爭水平。如果他們發現許多權威網站已經主導了該關鍵詞的搜索結果,他們就會將注意力轉移到另一個詞上。

如今,有了所有先進的SEO工具,這個評估過程可以自動完成。現代工具通過提供SEO專家可以依賴的各種有價值的關鍵詞指標來簡化這個過程。有機競爭最有用的指標之一是關鍵詞難度。最近,我們將這個指標添加到了我們的API響應中,因此您可以將其添加到您的Bing競爭對手分析工具中。

關鍵詞難度是我們專有的指標,用于指示某個頁面在特定關鍵詞的前10個有機搜索結果中排名有多難。它的取值范圍從1到100,其中1表示很容易,100表示極其困難。要了解該指標是如何計算的,您可以查看這篇博客文章或幫助中心指南。為了簡潔起見,我們在這里不展示任何公式。

計算多個關鍵詞的關鍵詞難度的最簡單方法是使用批量關鍵詞難度端點。它可以為多達1000個關鍵詞提供關鍵詞難度值。

POST 請求示例:

[
{
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
}
]

API 響應示例:

{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0752 sec.",
"cost": 0.0103,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301605-2806-0392-0000-77f4d78014eb",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0198 sec.",
"cost": 0.0103,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_keyword_difficulty",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_keyword_difficulty",
"se_type": "bing",
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 3,
"items_count": 3,
"items": [
{
"se_type": "bing",
"keyword": "best cat shampoos",
"keyword_difficulty": null
},
{
"se_type": "bing",
"keyword": "how to bathe a cat",
"keyword_difficulty": 52
},
{
"se_type": "bing",
"keyword": "why cats are afraid of water",
"keyword_difficulty": 40
}
]
}
]
}
]
}

在您的工具中訪問關鍵字難度數據后,SEO 專家將能夠快速評估他們在關鍵字中排名靠前的機會,而無需手動訪問競爭對手的網站并對其進行分析。

分析競爭對手流量

競爭對手流量分析在多個方面對SEO有所幫助。通過了解競爭對手的主要流量來源,您可以了解哪些流量渠道在您的行業中效果最好。這將使他們能夠僅關注有利可圖的渠道,從而節省時間、精力和預算。因此,SEO專家更喜歡能夠提供此類信息的工具。

我們提供了兩個提供Bing流量數據的端點——Domain Rank Overview(域名排名概覽)和Bulk Traffic Estimation(批量流量估算)。

Domain Rank Overview端點提供指定域名在Bing有機和付費搜索結果中的排名和流量數據。

您將能夠查看該域名在搜索引擎結果頁面(SERP)中的排名分布情況,以及有機和付費搜索結果的預計每月流量量。

API響應示例:

{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3192 sec.",
"cost": 0.0101,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301606-2806-0388-0000-2747c5b832b9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2493 sec.",
"cost": 0.0101,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_rank_overview",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_rank_overview",
"se_type": "bing",
"target": "google.com",
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"target": "google.com",
"location_code": 2840,
"language_code": "en",
"total_count": 1,
"items_count": 1,
"items": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"metrics": {
"organic": {
"pos_1": 195644,
"pos_2_3": 326130,
"pos_4_10": 648648,
"pos_11_20": 1146667,
"pos_21_30": 965884,
"pos_31_40": 762364,
"pos_41_50": 375150,
"pos_51_60": 894,
"pos_61_70": 1119,
"pos_71_80": 1170,
"pos_81_90": 1121,
"pos_91_100": 685,
"etv": 68041369.24667427,
"count": 4425476,
"estimated_paid_traffic_cost": 49095947.045557395,
"is_new": 0,
"is_up": 4425476,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 61554,
"pos_2_3": 53949,
"pos_4_10": 20173,
"pos_11_20": 99,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 609370.8985326663,
"count": 135775,
"estimated_paid_traffic_cost": 323295.6722519547,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
}
}
]
}
]
}
]
}

批量流量估算端點可以返回多達1000個指定域名的預計每月流量量。除了有機搜索流量的估算值外,您還將獲得付費搜索結果、精選摘要和本地組合的單獨值。

API 響應示例:

{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1666 sec.",
"cost": 0.0102,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301608-2806-0391-0000-6abeabddb3f9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1070 sec.",
"cost": 0.0102,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_traffic_estimation",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_traffic_estimation",
"se_type": "bing",
"targets": [
"google.com",
"forbes.com"
],
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 2,
"items_count": 2,
"items": [
{
"se_type": "bing",
"target": "google.com",
"metrics": {
"organic": {
"etv": 68041369.24667434,
"count": 4425476
},
"paid": {
"etv": 609370.8985326663,
"count": 135775
},
"local_pack": null,
"featured_snippet": null
}
},
{
"se_type": "bing",
"target": "forbes.com",
"metrics": {
"organic": {
"etv": 2476128.568994984,
"count": 1003824
},
"paid": {
"etv": 33796.09017691016,
"count": 25812
},
"local_pack": null,
"featured_snippet": null
}
}
]
}
]
}
]
}

這就是我們的 DataForSEO Labs API 如何幫助您為針對 Bing 優化的 SEO 開發高級競爭對手分析工具。您可以為使用 Bing 的 SEO 構建的另一個解決方案是關鍵字研究工具。

Bing 的關鍵字研究工具

必應關鍵字研究工具

關鍵詞研究是每個 SEO 策略的基礎。在創建內容之前,SEO 專家會為企業尋找相關的關鍵字進行優化。這正是關鍵詞研究工具所能提供的幫助。

大多數此類工具的工作方式如下:

  1. SEO專家指定他們的種子關鍵詞。種子關鍵詞基本上是與業務相關的短尾詞。例如,如果一家公司銷售兒童玩具,那么它的種子關鍵詞之一可能是“兒童玩具”。
  2. 工具分析種子關鍵詞,并提供與之相關的關鍵詞想法。
  3. 除了關鍵詞之外,它還返回有價值的關鍵詞信息(搜索量、關鍵詞難度、競爭程度等),以便專家可以評估使用每個返回的關鍵詞想法的潛力。

使用 DataForSEO Labs API 中的 Bing 端點,您可以輕松地自己構建一個類似的關鍵字研究解決方案。

使用 Related Keywords 端點,您可以獲得特定種子關鍵字的大量關鍵字提示。此端點提供出現在Bing搜索結果頁面(SERP)“與此搜索相關的搜索”部分中的關鍵詞。

與 SERP 元素相關的搜索

雖然 Bing 僅提供 8 個搜索詞,但 Related Keywords 端點可以為您找到多達 4680 個關鍵字提示。它使用深度優先搜索算法來查找在指定種子關鍵詞的SERP“Related searches for”元素中出現的查詢。深度越高,您可以在響應中接收的關鍵字就越多。您可以將其級別設置為 1 到 4:

  1. 最多 1 – 8 個關鍵字;
  2. 最多 72 個關鍵字;
  3. 最多 584 個關鍵字;
  4. 最多 4680 個關鍵詞。

要向此端點發出請求,請指定您的種子關鍵詞,以及深度、語言和位置參數。

POST 請求示例:

[
{
"keyword": "windows",
"language_name": "English",
"location_code": 2840,
"depth": 1
}
]

除了關鍵詞之外,API 響應還將返回有價值的關鍵詞指標,例如當前和歷史搜索量、每次點擊成本、競爭和關鍵詞難度。

API 響應示例:

{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0730 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03151626-1535-0387-0000-b016e2a969d7",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0391 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"related_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "related_keywords",
"se_type": "bing",
"keyword": "windows",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"seed_keyword": "windows",
"seed_keyword_data": null,
"location_code": 2840,
"language_code": "en",
"total_count": 6,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "windows",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-12 12:15:34 +00:00",
"competition": 0.9,
"cpc": 1.29,
"search_volume": 45170,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 40620
},
{
"year": 2022,
"month": 1,
"search_volume": 45090
},
{
"year": 2021,
"month": 12,
"search_volume": 38090
},
{
"year": 2021,
"month": 11,
"search_volume": 38730
},
{
"year": 2021,
"month": 10,
"search_volume": 45580
},
{
"year": 2021,
"month": 9,
"search_volume": 39370
},
{
"year": 2021,
"month": 8,
"search_volume": 38040
},
{
"year": 2021,
"month": 7,
"search_volume": 44670
},
{
"year": 2021,
"month": 6,
"search_volume": 50740
},
{
"year": 2021,
"month": 5,
"search_volume": 46830
},
{
"year": 2021,
"month": 4,
"search_volume": 51790
},
{
"year": 2021,
"month": 3,
"search_volume": 58100
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 100
},
"serp_info": null
},
"depth": 0,
"related_keywords": [
"home depot vinyl windows",
"new microsoft windows os",
"residential windows",
"microsoft official home page",
"4 foot wide windows",
"windows replacement",
"buy windows 10 license key online",
"windows 10 free upgrade now"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "windows replacement",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-14 11:42:07 +00:00",
"competition": 0.9,
"cpc": 5.79,
"search_volume": 470,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 460
},
{
"year": 2022,
"month": 1,
"search_volume": 510
},
{
"year": 2021,
"month": 12,
"search_volume": 290
},
{
"year": 2021,
"month": 11,
"search_volume": 340
},
{
"year": 2021,
"month": 10,
"search_volume": 1660
},
{
"year": 2021,
"month": 9,
"search_volume": 330
},
{
"year": 2021,
"month": 8,
"search_volume": 340
},
{
"year": 2021,
"month": 7,
"search_volume": 340
},
{
"year": 2021,
"month": 6,
"search_volume": 320
},
{
"year": 2021,
"month": 5,
"search_volume": 200
},
{
"year": 2021,
"month": 4,
"search_volume": 380
},
{
"year": 2021,
"month": 3,
"search_volume": 620
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": "replacement windows",
"keyword_difficulty": 63
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"replacement windows prices and sizes",
"replacement windows sizes and cost",
"window replacement companies near me",
"lowes windows replacement prices",
"types of replacement windows",
"replacement windows home depot",
"andersen replacement windows prices",
"pella basement windows replacement"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "home depot vinyl windows",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-24 22:50:24 +00:00",
"competition": 0.5,
"cpc": 0.5,
"search_volume": 50,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 50
},
{
"year": 2021,
"month": 12,
"search_volume": 40
},
{
"year": 2021,
"month": 11,
"search_volume": 60
},
{
"year": 2021,
"month": 10,
"search_volume": 50
},
{
"year": 2021,
"month": 9,
"search_volume": 60
},
{
"year": 2021,
"month": 8,
"search_volume": 40
},
{
"year": 2021,
"month": 7,
"search_volume": 50
},
{
"year": 2021,
"month": 6,
"search_volume": 50
},
{
"year": 2021,
"month": 5,
"search_volume": 40
},
{
"year": 2021,
"month": 4,
"search_volume": 60
},
{
"year": 2021,
"month": 3,
"search_volume": 90
},
{
"year": 2021,
"month": 2,
"search_volume": 60
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 47
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"home depot vinyl replacement windows",
"home depot vinyl windows prices",
"home depot vinyl window shades",
"home depot vinyl window blinds",
"home depot vinyl window covering",
"home depot vinyl windows 6500",
"home depot vinyl windows reviews",
"home depot vinyl window repair"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "residential windows",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-01 03:07:14 +00:00",
"competition": 0.9,
"cpc": 0.9,
"search_volume": 780,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 240
},
{
"year": 2021,
"month": 12,
"search_volume": 370
},
{
"year": 2021,
"month": 11,
"search_volume": 2630
},
{
"year": 2021,
"month": 10,
"search_volume": 360
},
{
"year": 2021,
"month": 9,
"search_volume": 460
},
{
"year": 2021,
"month": 8,
"search_volume": 360
},
{
"year": 2021,
"month": 7,
"search_volume": 1510
},
{
"year": 2021,
"month": 6,
"search_volume": 2570
},
{
"year": 2021,
"month": 5,
"search_volume": 210
},
{
"year": 2021,
"month": 4,
"search_volume": 270
},
{
"year": 2021,
"month": 3,
"search_volume": 210
},
{
"year": 2021,
"month": 2,
"search_volume": 210
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 78
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"residential windows manufacturers",
"replacement windows home depot",
"window and door replacement",
"windows for house",
"double hung windows replacement",
"cheap windows",
"windows for sale",
"home depot vinyl windows"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "microsoft official home page",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-14 13:39:08 +00:00",
"competition": 0.1,
"cpc": null,
"search_volume": 110,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 200
},
{
"year": 2022,
"month": 1,
"search_volume": 170
},
{
"year": 2021,
"month": 12,
"search_volume": 130
},
{
"year": 2021,
"month": 11,
"search_volume": 130
},
{
"year": 2021,
"month": 10,
"search_volume": 140
},
{
"year": 2021,
"month": 9,
"search_volume": 150
},
{
"year": 2021,
"month": 8,
"search_volume": 80
},
{
"year": 2021,
"month": 7,
"search_volume": 100
},
{
"year": 2021,
"month": 6,
"search_volume": 50
},
{
"year": 2021,
"month": 5,
"search_volume": 60
},
{
"year": 2021,
"month": 4,
"search_volume": 40
},
{
"year": 2021,
"month": 3,
"search_volume": 60
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 100
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"make microsoft my home page",
"microsoft official home page usa",
"microsoft help chat live support",
"microsoft home page windows 10",
"microsoft store page",
"how to change home page in edge",
"microsoft corporation home page",
"microsoft edge home page"
]
}
]
}
]
}
]
}

此外,此外,您可以根據這些指標中的任何一個來過濾結果。通過在您的工具中添加各種過濾選項,您將使SEO專家能夠在關鍵詞研究中變得非常具體,并確保他們只接收能夠從中受益的關鍵詞。例如,如果SEO專家處理的是新創建的網站,那么獲取排名太難的搜索詞就沒有意義。因此,如果您在工具中添加了按關鍵詞難度過濾結果的選項,那將非常方便。

要接收具有低關鍵詞難度值的搜索詞,您需要在POST請求體中添加以下過濾條件:

"filters": ["keyword_data.keyword_properties.keyword_difficulty", "<", "50"]

在這種情況下,API 響應將為您提供關鍵字難度值小于 50 的關鍵字。

此外,您可以在一個請求中添加最多8個不同的過濾條件。例如,您可以通過應用以下過濾條件來輕松找到關鍵詞難度值低且搜索量也低的關鍵詞:

"filters": [

["keyword_data.keyword_properties.keyword_difficulty", "<", "50"],

"and",

["keyword_data.keyword_info.search_volume", "<", "500"]]

結論

似乎SEO軟件供應商不敢為Bing開發工具,他們認為自己的投資和努力不會得到回報。你也不能完全責怪他們:在一個被Google主導的世界里,很容易相信其他搜索引擎沒有需求。

但這只是一個錯誤的判斷。

Bing 具有巨大的潛力,我們每天都能看到越來越多的SEO專家開始為其進行優化。

那么,還在猶豫什么呢?

使用 DataForSEO Labs API 的 Bing 端點,為Bing上的競爭對手分析和關鍵詞研究開發頂級解決方案。你可能會是第一個這樣做的人,因此你至少有一段時間不必面對競爭。

立即創建您的賬戶,并獲得1美元的免費信用額度,以測試我們的新端點!

原文鏈接:https://dataforseo.com/blog/bing-api-data-for-keyword-research-and-competitor-analysis

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