競爭對手是 SEO 專家可以用來改進(jìn)其優(yōu)化策略的寶貴信息寶庫。通過進(jìn)行競爭對手分析，他們可以了解哪些 SEO 策略在他們的行業(yè)中最有效，利用競爭對手的弱點(diǎn)，發(fā)現(xiàn)內(nèi)容差距等等。
但是，我們找不到任何可以在Bing上研究競爭對手的工具。
那么，為什么不成為第一個(gè)開發(fā)這樣工具的人呢？
使用 DataForSEO Labs API 中的新 Bing 端點(diǎn)，您可以構(gòu)建競爭對手分析工具，使 SEO 專家能夠：
識別競爭對手
任何SEO專家采取的第一步都是識別他們的競爭對手。
但在這樣做時(shí)，他們不能僅僅手動(dòng)在Bing上搜索目標(biāo)關(guān)鍵詞，并將排名靠前的網(wǎng)站的域名簡單地復(fù)制到他們的列表中。問題在于，Bing 在返回搜索結(jié)果時(shí)會考慮瀏覽器首選項(xiàng)、搜索歷史、位置、語言和許多其他因素。它提供個(gè)性化的搜索引擎結(jié)果頁面（SERP），這使得SEO專家無法找到他們真正的競爭對手。
您的工具可以通過提供非個(gè)性化的 SERP 數(shù)據(jù)來解決問題。
使用 SERP Competitors 端點(diǎn)，您的工具將能夠找到任何關(guān)鍵字和位置的競爭對手。
它的工作原理如下：
POST 請求示例：
[
{
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]除了競爭對手的域名，該端點(diǎn)還會返回它們的排名數(shù)據(jù)（關(guān)鍵詞的平均和中位數(shù)位置）、估計(jì)的流量值、域名評分、可見性分?jǐn)?shù)以及指定關(guān)鍵詞的當(dāng)前網(wǎng)站位置。
API 響應(yīng)示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1073 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301556-2806-0383-0000-cdfbb8783f66",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0429 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"serp_competitors",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "serp_competitors",
"se_type": "bing",
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"seed_keywords": [
"kid toys"
],
"location_code": 2840,
"language_code": "en",
"total_count": 39,
"items_count": 5,
"items": [
{
"se_type": "bing",
"domain": "www.target.com",
"avg_position": 1.3333333333333333,
"median_position": 1,
"rating": 296,
"etv": 400.4,
"keywords_count": 1,
"visibility": 2.9,
"relevant_serp_items": 3,
"keywords_positions": {
"kid toys": [
1,
2
]
}
},
{
"se_type": "bing",
"domain": "www.amazon.com",
"avg_position": 2.5,
"median_position": 1,
"rating": 195,
"etv": 192.34799999999998,
"keywords_count": 1,
"visibility": 1.7,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
1,
4
]
}
},
{
"se_type": "bing",
"domain": "www.bestproducts.com",
"avg_position": 7,
"median_position": 2,
"rating": 186,
"etv": 88.14000000000001,
"keywords_count": 1,
"visibility": 0.9500000000000001,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
2,
12
]
}
},
{
"se_type": "bing",
"domain": "www.tractorsupply.com",
"avg_position": 2,
"median_position": 2,
"rating": 98,
"etv": 84.24000000000001,
"keywords_count": 1,
"visibility": 0.9,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
2
]
}
},
{
"se_type": "bing",
"domain": "www.uncommongoods.com",
"avg_position": 3,
"median_position": 3,
"rating": 97,
"etv": 50.596,
"keywords_count": 1,
"visibility": 0.8,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
3
]
}
}
]
}
]
}
]
}使用具有此類功能的工具將非常方便。也就是說，SEO 專家將能夠?yàn)榭蛻舻哪繕?biāo)位置找到競爭對手，即使他們自己位于其他地方。
發(fā)現(xiàn)競爭對手的排名關(guān)鍵詞
在識別出競爭對手后，SEO 專家通常會分析競爭對手的排名關(guān)鍵詞。通過了解競爭對手正在針對哪些關(guān)鍵詞進(jìn)行優(yōu)化，SEO 可以擴(kuò)展關(guān)鍵詞列表、優(yōu)化內(nèi)容并發(fā)現(xiàn)內(nèi)容差距。
例如，如果SEO專家已經(jīng)進(jìn)行了關(guān)鍵詞研究并希望找到更多的關(guān)鍵詞創(chuàng)意，他們可以查看競爭對手的關(guān)鍵詞，并找到那些自己從未針對過的關(guān)鍵詞。
您可以使用Ranked Keywords端點(diǎn)來教您的Bing競品分析工具查找任何網(wǎng)站或網(wǎng)頁的排名關(guān)鍵詞。
要查找某個(gè)域名的排名關(guān)鍵詞，您只需在POST請求體的目標(biāo)字段中指定該域名，并設(shè)置位置和語言參數(shù)。
POST 請求示例：
[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]API 響應(yīng)將為您提供指定域的排名關(guān)鍵字，以及這些關(guān)鍵詞的當(dāng)前和歷史搜索量、競爭程度和每次點(diǎn)擊成本值。
API 響應(yīng)示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2829 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301557-2806-0381-0000-89a503724aae",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2320 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"ranked_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "ranked_keywords",
"se_type": "bing",
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target": "dataforseo.com",
"location_code": 2840,
"language_code": "en",
"total_count": 144,
"items_count": 5,
"metrics": {
"organic": {
"pos_1": 3,
"pos_2_3": 6,
"pos_4_10": 20,
"pos_11_20": 33,
"pos_21_30": 35,
"pos_31_40": 35,
"pos_41_50": 10,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 39.83827592432499,
"count": 142,
"estimated_paid_traffic_cost": 7.863240671111271,
"is_new": 142,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 1,
"pos_2_3": 1,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 1.6110000014305115,
"count": 2,
"estimated_paid_traffic_cost": 1.089900016784668,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"featured_snippet": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"local_pack": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
},
"metrics_absolute": null,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "omologist",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-25 05:48:02 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 0
},
{
"year": 2021,
"month": 12,
"search_volume": 0
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 0
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 0
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 0
},
{
"year": 2021,
"month": 4,
"search_volume": 0
},
{
"year": 2021,
"month": 3,
"search_volume": 10
},
{
"year": 2021,
"month": 2,
"search_volume": 10
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Powerful API Stack For Data-Driven SEO Tools – DataForSEO",
"url": "https://dataforseo.com/",
"breadcrumb": "https://dataforseo.com",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Sean Cooney, Co-Founder & CEO of Omologist.com See success story “We run 100,000s of longtail keyword position and competition queries for our client implementations in the US, Australia and Latin America on a monthly basis with DataForSEO - and we've been amazed about the accuracy of rankings and all other data across all regions and device ...",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Omologist"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/",
"etv": 3.0399999618530273,
"estimated_paid_traffic_cost": 0.30399999022483826,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"keyword_difficulty": 97,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "search engine api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-03 13:01:33 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 10,
"monthly_searches": [
{
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"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
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"search_volume": 0
},
{
"year": 2021,
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},
{
"year": 2021,
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"search_volume": 10
},
{
"year": 2021,
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"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 10
},
{
"year": 2021,
"month": 4,
"search_volume": 20
},
{
"year": 2021,
"month": 3,
"search_volume": 30
},
{
"year": 2021,
"month": 2,
"search_volume": 10
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"organic"
],
"se_results_count": 43,
"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "paid",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
"title": "Search Engines Api | Simple Integration | Try Now",
"domain": "dataforseo.com",
"description": "Ad SERP API for Maps, News, Images. Try free now. Pay as you go! Simple Pricing. All Locations Supported. Clear Stats. Expert support",
"breadcrumb": "https://dataforseo.com/SERP API/SERP data",
"url": "https://dataforseo.com/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
"highlighted": [
"API"
],
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "dataforseo.com",
"relative_url": "/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
"etv": 0.7110000252723694,
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"rank_changes": {
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"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"organic"
],
"se_results_count": 43,
"keyword_difficulty": 83,
"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "top 1000 websites",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-12 22:47:09 +00:00",
"competition": 0.10000000149011612,
"cpc": null,
"search_volume": 10,
"monthly_searches": [
{
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"month": 2,
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},
{
"year": 2022,
"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
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},
{
"year": 2021,
"month": 10,
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},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 10
},
{
"year": 2021,
"month": 4,
"search_volume": 10
},
{
"year": 2021,
"month": 3,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 39,
"last_updated_time": "2022-02-23 02:00:24 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Top 1000 Websites – DataForSEO",
"url": "https://dataforseo.com/top-1000-websites",
"breadcrumb": "https://dataforseo.com/top-1000-websites",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Top 1000 Websites. Find out how many keywords most popular websites in your country are ranking for. A list of 1000 most visited websites across 80 countries",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Top 1000 Websites",
"websites",
"1000",
"websites"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/top-1000-websites",
"etv": 3.0399999618530273,
"estimated_paid_traffic_cost": null,
"rank_changes": {
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"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 39,
"keyword_difficulty": 53,
"last_updated_time": "2022-02-23 02:00:24 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "what is api in seo",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-08 15:39:11 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 0
},
{
"year": 2022,
"month": 1,
"search_volume": 0
},
{
"year": 2021,
"month": 12,
"search_volume": 0
},
{
"year": 2021,
"month": 11,
"search_volume": 0
},
{
"year": 2021,
"month": 10,
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},
{
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},
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},
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},
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},
{
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}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=what%20is%20api%20in%20seo&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
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"carousel"
],
"se_results_count": 139000000,
"last_updated_time": "2022-02-20 13:40:33 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "dataforseo.com",
"title": "Introduction to APIs for SEO software – DataForSEO",
"url": "https://dataforseo.com/blog/introduction-to-apis-for-seo-software",
"breadcrumb": "https://dataforseo.com/blog/introduction-to-apis-for-seo-software",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "In the framework of SEO tools development, APIs are used to integrate search results, keyword data, information about on-page errors, and so on and so forth. …",
"pre_snippet": null,
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"about_this_result": null,
"main_domain": "dataforseo.com",
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},
"check_url": "https://www.bing.com/search?q=what%20is%20api%20in%20seo&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"featured_snippet",
"people_also_ask",
"organic",
"video",
"related_searches",
"carousel"
],
"se_results_count": 139000000,
"keyword_difficulty": 52,
"last_updated_time": "2022-02-20 13:40:33 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "google trends api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
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"last_updated_time": "2022-03-06 04:48:29 +00:00",
"competition": 0.5,
"cpc": 0.5,
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"monthly_searches": [
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{
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"month": 1,
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},
{
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"search_volume": 20
},
{
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"search_volume": 20
},
{
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"search_volume": 10
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},
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},
{
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"search_volume": 60
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]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=google%20trends%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"people_also_ask",
"organic",
"related_searches"
],
"se_results_count": 8120000,
"last_updated_time": "2022-02-07 09:40:41 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
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"type": "paid",
"rank_group": 2,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[2]",
"title": "Google Trends Api | Simple Interations | Free Trial. 24/7 Support.",
"domain": "dataforseo.com",
"description": "Ad Easy to Use API for Getting Data from G Trends API. Try Now! Simple Pricing. Pay as you go. All Locations Supported. Clear Stats. Expert support",
"breadcrumb": "https://dataforseo.com/API/G_Trends",
"url": "https://dataforseo.com/apis/google-trends-api?msclkid=246f73c72b7c19db9a9111c7ec0023d8&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_Products&utm_term=google%20trends%20api&utm_content=Google%20Trends%20API",
"highlighted": [
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],
"extra": null,
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"links": null,
"main_domain": "dataforseo.com",
"relative_url": "/apis/google-trends-api?msclkid=246f73c72b7c19db9a9111c7ec0023d8&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_Products&utm_term=google%20trends%20api&utm_content=Google%20Trends%20API",
"etv": 0.8999999761581421,
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"rank_changes": {
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"is_new": false,
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"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=google%20trends%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"people_also_ask",
"organic",
"related_searches"
],
"se_results_count": 8120000,
"keyword_difficulty": 52,
"last_updated_time": "2022-02-07 09:40:41 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
}
]
}
]
}
]
}如果您想發(fā)現(xiàn)特定頁面的排名關(guān)鍵詞，只需在POST請求體中添加filters字段，并使用ranked_serp_element.serp_item.relative_url參數(shù)。
例：
[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"filters": [
"ranked_serp_element.serp_item.relative_url",
"=",
"/blog/backlinks-api-now-in-dataforseo"
],
"limit": 5
}
]比較排名和發(fā)現(xiàn)內(nèi)容缺口
通過訪問競爭對手的排名關(guān)鍵詞，SEO 專家可以將他們的排名與競爭對手的排名進(jìn)行比較。這將使他們能夠分析競爭對手的內(nèi)容并實(shí)施最佳實(shí)踐。
例如，眾所周知，谷歌偏愛較長的內(nèi)容：因此，對于SEO專家來說，將自己的內(nèi)容長度與競爭對手的內(nèi)容長度進(jìn)行比較是一個(gè)好主意。如果他們注意到他們的內(nèi)容要短得多，他們就會擴(kuò)展它，這最終可能會帶來更好的排名。
但是，當(dāng)您擁有龐大的關(guān)鍵字列表時(shí)，手動(dòng)查找您和您的競爭對手排名的關(guān)鍵字會非常耗時(shí)。
在 Domain Intersection 終端節(jié)點(diǎn)的幫助下，您的工具可以在幾秒鐘內(nèi)找到此類關(guān)鍵字。
該端點(diǎn)非常簡單：它提供兩個(gè)指定域名在Bing SERP（搜索引擎結(jié)果頁面）中有搜索結(jié)果的關(guān)鍵詞。您只需指定您和競爭對手的域名，并設(shè)置位置和語言參數(shù)。
POST 請求示例：
[
{
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
}
]除了交叉的關(guān)鍵字外，API 響應(yīng)還將為您提供域的排名位置、返回關(guān)鍵詞的關(guān)鍵詞信息以及域名在搜索引擎結(jié)果頁面（SERP）中的相對URL。
API 響應(yīng)示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.8260 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301601-2806-0389-0000-94c4de3ba825",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.7591 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"location_code": 2840,
"language_code": "en",
"total_count": 434617,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "the youtube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-02 13:45:58 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 260,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 400
},
{
"year": 2021,
"month": 12,
"search_volume": 270
},
{
"year": 2021,
"month": 11,
"search_volume": 310
},
{
"year": 2021,
"month": 10,
"search_volume": 270
},
{
"year": 2021,
"month": 9,
"search_volume": 160
},
{
"year": 2021,
"month": 8,
"search_volume": 170
},
{
"year": 2021,
"month": 7,
"search_volume": 230
},
{
"year": 2021,
"month": 6,
"search_volume": 180
},
{
"year": 2021,
"month": 5,
"search_volume": 350
},
{
"year": 2021,
"month": 4,
"search_volume": 300
},
{
"year": 2021,
"month": 3,
"search_volume": 280
},
{
"year": 2021,
"month": 2,
"search_volume": 230
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 2,
"rank_absolute": 3,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[3]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"YouTube"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 42.119998931884766,
"estimated_paid_traffic_cost": 4.211999893188477,
"rank_changes": {
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"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 21,
"rank_absolute": 23,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[23]",
"domain": "support.microsoft.com",
"title": "Use the YouTube web part - support.microsoft.com",
"url": "https://support.microsoft.com/en-us/office/use-the-youtube-web-part-c14fa2c1-71dc-4e52-94b6-b4876742382f",
"breadcrumb": "https://support.microsoft.com/en-us/office/use-the...",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Add a YouTube video. If you're not in edit mode already, click Edit at the top right of the page.. Hover your mouse above or below an existing web part or under the title region, click , and then select the YouTube web part.. Click Add video.. In the toolbox on the right, paste the link or the embed code for the video you want to show in the box under Add a video from YouTube by …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"YouTube",
"YouTube",
"YouTube"
],
"links": null,
"about_this_result": null,
"main_domain": "microsoft.com",
"relative_url": "/en-us/office/use-the-youtube-web-part-c14fa2c1-71dc-4e52-94b6-b4876742382f",
"etv": 0.5979999899864197,
"estimated_paid_traffic_cost": 0.05979999899864197,
"rank_changes": {
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"is_new": true,
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"is_down": false
}
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "you tube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-01 17:47:58 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 2190240,
"monthly_searches": [
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"month": 1,
"search_volume": 2549730
},
{
"year": 2021,
"month": 12,
"search_volume": 2311900
},
{
"year": 2021,
"month": 11,
"search_volume": 2111090
},
{
"year": 2021,
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"search_volume": 2151530
},
{
"year": 2021,
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},
{
"year": 2021,
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},
{
"year": 2021,
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"search_volume": 2028000
},
{
"year": 2021,
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"search_volume": 2025530
},
{
"year": 2021,
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},
{
"year": 2021,
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"search_volume": 2128120
},
{
"year": 2021,
"month": 3,
"search_volume": 2415510
},
{
"year": 2021,
"month": 2,
"search_volume": 2276750
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 3,
"rank_absolute": 4,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
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"amp_version": false,
"rating": null,
"highlighted": [
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],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 213110.359375,
"estimated_paid_traffic_cost": 191799.3125,
"rank_changes": {
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}
},
"second_domain_serp_element": {
"se_type": "bing",
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"rank_group": 5,
"rank_absolute": 7,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[7]",
"domain": "www.microsoft.com",
"title": "Get YouTube - Microsoft Store",
"url": "https://www.microsoft.com/en-us/p/youtube/9ndp7ktlk7w3",
"breadcrumb": "https://www.microsoft.com/en-us/p/youtube/9ndp7ktlk7w3",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "YouTube. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fitness, movies, shows, news, learning and more. Subscribe to channels you love, browse personal recommendations, and enjoy the largest library of 4K content.",
"pre_snippet": null,
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],
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}
},
{
"se_type": "bing",
"keyword_data": {
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"keyword": "g-mail",
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"keyword_info": {
"se_type": "bing",
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"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 63180,
"monthly_searches": [
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"search_volume": 74880
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{
"year": 2022,
"month": 1,
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},
{
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"search_volume": 66000
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{
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{
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{
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{
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{
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{
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{
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]
},
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},
"first_domain_serp_element": {
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"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
"domain": "apps.apple.com",
"title": "?Gmail - Email by Google on the App Store",
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"breadcrumb": "https://apps.apple.com/us/app/gmail-email-by-google/id422689480",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?The official Gmail app brings the best of Gmail to your iPhone or iPad with robust security, real-time notifications, multiple account support, and search that works across all your mail. With the Gmail app, you can: ? Make Gmail your default email app on iOS ? …",
"pre_snippet": null,
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"highlighted": [
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"Gmail",
"Gmail",
"Gmail"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/gmail-email-by-google/id422689480",
"etv": 2963.14208984375,
"estimated_paid_traffic_cost": 2666.827880859375,
"rank_changes": {
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}
},
"second_domain_serp_element": {
"se_type": "bing",
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"rank_group": 8,
"rank_absolute": 8,
"position": "left",
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}使用相同的端點(diǎn)，您還可以發(fā)現(xiàn)內(nèi)容缺口。
簡而言之，內(nèi)容缺口是指競爭對手排名靠前但您沒有排名的關(guān)鍵詞。通過找到內(nèi)容缺口并在之后進(jìn)行填補(bǔ)，SEO 專家可以立即提高他們的網(wǎng)站知名度。這就是為什么能夠進(jìn)行關(guān)鍵詞缺口分析的工具在經(jīng)驗(yàn)豐富的SEO人員中需求巨大的原因。
使用Domains Intersection端點(diǎn)，發(fā)現(xiàn)內(nèi)容缺口變得快速而簡單。
默認(rèn)情況下，該端點(diǎn)提供兩個(gè)指定域名在同一個(gè)搜索引擎結(jié)果頁面（SERP）中排名靠前的關(guān)鍵詞。但是，它也可以用來發(fā)現(xiàn)其中一個(gè)域名排名靠前但另一個(gè)域名沒有排名的搜索詞。
為了發(fā)現(xiàn)內(nèi)容缺口，您需要在POST請求體中添加intersections參數(shù)并將其設(shè)置為false。在這種情況下，您將收到指定為target1的域名在SERP中有結(jié)果但指定為target2的域名沒有結(jié)果的關(guān)鍵詞。
例：
[
{
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"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
}
]API 響應(yīng)：
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"status_message": "Ok.",
"time": "24.9877 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
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"bing",
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"live"
],
"data": {
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"location_code": 2840,
"intersections": false,
"limit": 5
},
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"description": "On Facebook, keeping up with the people who matter most is easy. Discover, enjoy and do more together. ? Share what's on your mind, announce major life events through posts and celebrate the everyday moments with Stories. ? Express yourself through your profile and posts, watch, react, interact and stay in touch with your friends, throughout.",
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"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’ s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"YouTube",
"s"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 31.13599967956543,
"estimated_paid_traffic_cost": 3.113600015640259,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "tube youtube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-11 04:07:59 +00:00",
"competition": 0.5,
"cpc": null,
"search_volume": 3180,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 4480
},
{
"year": 2022,
"month": 1,
"search_volume": 4130
},
{
"year": 2021,
"month": 12,
"search_volume": 3210
},
{
"year": 2021,
"month": 11,
"search_volume": 2440
},
{
"year": 2021,
"month": 10,
"search_volume": 2520
},
{
"year": 2021,
"month": 9,
"search_volume": 2820
},
{
"year": 2021,
"month": 8,
"search_volume": 2470
},
{
"year": 2021,
"month": 7,
"search_volume": 2870
},
{
"year": 2021,
"month": 6,
"search_volume": 2800
},
{
"year": 2021,
"month": 5,
"search_volume": 2850
},
{
"year": 2021,
"month": 4,
"search_volume": 2720
},
{
"year": 2021,
"month": 3,
"search_volume": 3730
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 3,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"videos"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 250.62533569335938,
"estimated_paid_traffic_cost": null,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
}
]
}
]
}
]
}在你的工具中擁有這樣的功能將有助于 SEO 專家擴(kuò)展他們的關(guān)鍵詞列表并為接下來幾個(gè)月制定內(nèi)容計(jì)劃。
估算關(guān)鍵詞難度
在發(fā)現(xiàn)內(nèi)容缺口后，SEO專家將擁有一長串需要處理的關(guān)鍵詞。接下來，他們會問自己，這些關(guān)鍵詞中哪些值得優(yōu)化？顯然，有些詞太難排名，圍繞它們創(chuàng)建內(nèi)容只會浪費(fèi)時(shí)間和預(yù)算。
因此，在將關(guān)鍵詞用于內(nèi)容之前，聰明的 SEO 專家會首先估計(jì)與之相關(guān)的競爭水平。如果他們發(fā)現(xiàn)許多權(quán)威網(wǎng)站已經(jīng)主導(dǎo)了該關(guān)鍵詞的搜索結(jié)果，他們就會將注意力轉(zhuǎn)移到另一個(gè)詞上。
如今，有了所有先進(jìn)的SEO工具，這個(gè)評估過程可以自動(dòng)完成。現(xiàn)代工具通過提供SEO專家可以依賴的各種有價(jià)值的關(guān)鍵詞指標(biāo)來簡化這個(gè)過程。有機(jī)競爭最有用的指標(biāo)之一是關(guān)鍵詞難度。最近，我們將這個(gè)指標(biāo)添加到了我們的API響應(yīng)中，因此您可以將其添加到您的Bing競爭對手分析工具中。
關(guān)鍵詞難度是我們專有的指標(biāo)，用于指示某個(gè)頁面在特定關(guān)鍵詞的前10個(gè)有機(jī)搜索結(jié)果中排名有多難。它的取值范圍從1到100，其中1表示很容易，100表示極其困難。要了解該指標(biāo)是如何計(jì)算的，您可以查看這篇博客文章或幫助中心指南。為了簡潔起見，我們在這里不展示任何公式。
計(jì)算多個(gè)關(guān)鍵詞的關(guān)鍵詞難度的最簡單方法是使用批量關(guān)鍵詞難度端點(diǎn)。它可以為多達(dá)1000個(gè)關(guān)鍵詞提供關(guān)鍵詞難度值。
POST 請求示例：
[
{
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
}
]API 響應(yīng)示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0752 sec.",
"cost": 0.0103,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301605-2806-0392-0000-77f4d78014eb",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0198 sec.",
"cost": 0.0103,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_keyword_difficulty",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_keyword_difficulty",
"se_type": "bing",
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 3,
"items_count": 3,
"items": [
{
"se_type": "bing",
"keyword": "best cat shampoos",
"keyword_difficulty": null
},
{
"se_type": "bing",
"keyword": "how to bathe a cat",
"keyword_difficulty": 52
},
{
"se_type": "bing",
"keyword": "why cats are afraid of water",
"keyword_difficulty": 40
}
]
}
]
}
]
}在您的工具中訪問關(guān)鍵字難度數(shù)據(jù)后，SEO 專家將能夠快速評估他們在關(guān)鍵字中排名靠前的機(jī)會，而無需手動(dòng)訪問競爭對手的網(wǎng)站并對其進(jìn)行分析。
分析競爭對手流量
競爭對手流量分析在多個(gè)方面對SEO有所幫助。通過了解競爭對手的主要流量來源，您可以了解哪些流量渠道在您的行業(yè)中效果最好。這將使他們能夠僅關(guān)注有利可圖的渠道，從而節(jié)省時(shí)間、精力和預(yù)算。因此，SEO專家更喜歡能夠提供此類信息的工具。
我們提供了兩個(gè)提供Bing流量數(shù)據(jù)的端點(diǎn)——Domain Rank Overview（域名排名概覽）和Bulk Traffic Estimation（批量流量估算）。
Domain Rank Overview端點(diǎn)提供指定域名在Bing有機(jī)和付費(fèi)搜索結(jié)果中的排名和流量數(shù)據(jù)。
您將能夠查看該域名在搜索引擎結(jié)果頁面（SERP）中的排名分布情況，以及有機(jī)和付費(fèi)搜索結(jié)果的預(yù)計(jì)每月流量量。
API響應(yīng)示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3192 sec.",
"cost": 0.0101,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301606-2806-0388-0000-2747c5b832b9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2493 sec.",
"cost": 0.0101,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_rank_overview",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_rank_overview",
"se_type": "bing",
"target": "google.com",
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"target": "google.com",
"location_code": 2840,
"language_code": "en",
"total_count": 1,
"items_count": 1,
"items": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"metrics": {
"organic": {
"pos_1": 195644,
"pos_2_3": 326130,
"pos_4_10": 648648,
"pos_11_20": 1146667,
"pos_21_30": 965884,
"pos_31_40": 762364,
"pos_41_50": 375150,
"pos_51_60": 894,
"pos_61_70": 1119,
"pos_71_80": 1170,
"pos_81_90": 1121,
"pos_91_100": 685,
"etv": 68041369.24667427,
"count": 4425476,
"estimated_paid_traffic_cost": 49095947.045557395,
"is_new": 0,
"is_up": 4425476,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 61554,
"pos_2_3": 53949,
"pos_4_10": 20173,
"pos_11_20": 99,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 609370.8985326663,
"count": 135775,
"estimated_paid_traffic_cost": 323295.6722519547,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
}
}
]
}
]
}
]
}批量流量估算端點(diǎn)可以返回多達(dá)1000個(gè)指定域名的預(yù)計(jì)每月流量量。除了有機(jī)搜索流量的估算值外，您還將獲得付費(fèi)搜索結(jié)果、精選摘要和本地組合的單獨(dú)值。
API 響應(yīng)示例：
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1666 sec.",
"cost": 0.0102,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301608-2806-0391-0000-6abeabddb3f9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1070 sec.",
"cost": 0.0102,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_traffic_estimation",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_traffic_estimation",
"se_type": "bing",
"targets": [
"google.com",
"forbes.com"
],
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 2,
"items_count": 2,
"items": [
{
"se_type": "bing",
"target": "google.com",
"metrics": {
"organic": {
"etv": 68041369.24667434,
"count": 4425476
},
"paid": {
"etv": 609370.8985326663,
"count": 135775
},
"local_pack": null,
"featured_snippet": null
}
},
{
"se_type": "bing",
"target": "forbes.com",
"metrics": {
"organic": {
"etv": 2476128.568994984,
"count": 1003824
},
"paid": {
"etv": 33796.09017691016,
"count": 25812
},
"local_pack": null,
"featured_snippet": null
}
}
]
}
]
}
]
}這就是我們的 DataForSEO Labs API 如何幫助您為針對 Bing 優(yōu)化的 SEO 開發(fā)高級競爭對手分析工具。您可以為使用 Bing 的 SEO 構(gòu)建的另一個(gè)解決方案是關(guān)鍵字研究工具。
關(guān)鍵詞研究是每個(gè) SEO 策略的基礎(chǔ)。在創(chuàng)建內(nèi)容之前，SEO 專家會為企業(yè)尋找相關(guān)的關(guān)鍵字進(jìn)行優(yōu)化。這正是關(guān)鍵詞研究工具所能提供的幫助。
大多數(shù)此類工具的工作方式如下：
使用 DataForSEO Labs API 中的 Bing 端點(diǎn)，您可以輕松地自己構(gòu)建一個(gè)類似的關(guān)鍵字研究解決方案。
使用 Related Keywords 端點(diǎn)，您可以獲得特定種子關(guān)鍵字的大量關(guān)鍵字提示。此端點(diǎn)提供出現(xiàn)在Bing搜索結(jié)果頁面（SERP）“與此搜索相關(guān)的搜索”部分中的關(guān)鍵詞。
雖然 Bing 僅提供 8 個(gè)搜索詞，但 Related Keywords 端點(diǎn)可以為您找到多達(dá) 4680 個(gè)關(guān)鍵字提示。它使用深度優(yōu)先搜索算法來查找在指定種子關(guān)鍵詞的SERP“Related searches for”元素中出現(xiàn)的查詢。深度越高，您可以在響應(yīng)中接收的關(guān)鍵字就越多。您可以將其級別設(shè)置為 1 到 4：
要向此端點(diǎn)發(fā)出請求，請指定您的種子關(guān)鍵詞，以及深度、語言和位置參數(shù)。
POST 請求示例：
[
{
"keyword": "windows",
"language_name": "English",
"location_code": 2840,
"depth": 1
}
]除了關(guān)鍵詞之外，API 響應(yīng)還將返回有價(jià)值的關(guān)鍵詞指標(biāo)，例如當(dāng)前和歷史搜索量、每次點(diǎn)擊成本、競爭和關(guān)鍵詞難度。
API 響應(yīng)示例：
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0730 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03151626-1535-0387-0000-b016e2a969d7",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0391 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"related_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "related_keywords",
"se_type": "bing",
"keyword": "windows",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"seed_keyword": "windows",
"seed_keyword_data": null,
"location_code": 2840,
"language_code": "en",
"total_count": 6,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "windows",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-12 12:15:34 +00:00",
"competition": 0.9,
"cpc": 1.29,
"search_volume": 45170,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 40620
},
{
"year": 2022,
"month": 1,
"search_volume": 45090
},
{
"year": 2021,
"month": 12,
"search_volume": 38090
},
{
"year": 2021,
"month": 11,
"search_volume": 38730
},
{
"year": 2021,
"month": 10,
"search_volume": 45580
},
{
"year": 2021,
"month": 9,
"search_volume": 39370
},
{
"year": 2021,
"month": 8,
"search_volume": 38040
},
{
"year": 2021,
"month": 7,
"search_volume": 44670
},
{
"year": 2021,
"month": 6,
"search_volume": 50740
},
{
"year": 2021,
"month": 5,
"search_volume": 46830
},
{
"year": 2021,
"month": 4,
"search_volume": 51790
},
{
"year": 2021,
"month": 3,
"search_volume": 58100
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 100
},
"serp_info": null
},
"depth": 0,
"related_keywords": [
"home depot vinyl windows",
"new microsoft windows os",
"residential windows",
"microsoft official home page",
"4 foot wide windows",
"windows replacement",
"buy windows 10 license key online",
"windows 10 free upgrade now"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "windows replacement",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-14 11:42:07 +00:00",
"competition": 0.9,
"cpc": 5.79,
"search_volume": 470,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 460
},
{
"year": 2022,
"month": 1,
"search_volume": 510
},
{
"year": 2021,
"month": 12,
"search_volume": 290
},
{
"year": 2021,
"month": 11,
"search_volume": 340
},
{
"year": 2021,
"month": 10,
"search_volume": 1660
},
{
"year": 2021,
"month": 9,
"search_volume": 330
},
{
"year": 2021,
"month": 8,
"search_volume": 340
},
{
"year": 2021,
"month": 7,
"search_volume": 340
},
{
"year": 2021,
"month": 6,
"search_volume": 320
},
{
"year": 2021,
"month": 5,
"search_volume": 200
},
{
"year": 2021,
"month": 4,
"search_volume": 380
},
{
"year": 2021,
"month": 3,
"search_volume": 620
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": "replacement windows",
"keyword_difficulty": 63
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"replacement windows prices and sizes",
"replacement windows sizes and cost",
"window replacement companies near me",
"lowes windows replacement prices",
"types of replacement windows",
"replacement windows home depot",
"andersen replacement windows prices",
"pella basement windows replacement"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "home depot vinyl windows",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-24 22:50:24 +00:00",
"competition": 0.5,
"cpc": 0.5,
"search_volume": 50,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 50
},
{
"year": 2021,
"month": 12,
"search_volume": 40
},
{
"year": 2021,
"month": 11,
"search_volume": 60
},
{
"year": 2021,
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"search_volume": 50
},
{
"year": 2021,
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},
{
"year": 2021,
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},
{
"year": 2021,
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},
{
"year": 2021,
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},
{
"year": 2021,
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},
{
"year": 2021,
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},
{
"year": 2021,
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"search_volume": 90
},
{
"year": 2021,
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"search_volume": 60
}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 47
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"home depot vinyl replacement windows",
"home depot vinyl windows prices",
"home depot vinyl window shades",
"home depot vinyl window blinds",
"home depot vinyl window covering",
"home depot vinyl windows 6500",
"home depot vinyl windows reviews",
"home depot vinyl window repair"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "residential windows",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-01 03:07:14 +00:00",
"competition": 0.9,
"cpc": 0.9,
"search_volume": 780,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 240
},
{
"year": 2021,
"month": 12,
"search_volume": 370
},
{
"year": 2021,
"month": 11,
"search_volume": 2630
},
{
"year": 2021,
"month": 10,
"search_volume": 360
},
{
"year": 2021,
"month": 9,
"search_volume": 460
},
{
"year": 2021,
"month": 8,
"search_volume": 360
},
{
"year": 2021,
"month": 7,
"search_volume": 1510
},
{
"year": 2021,
"month": 6,
"search_volume": 2570
},
{
"year": 2021,
"month": 5,
"search_volume": 210
},
{
"year": 2021,
"month": 4,
"search_volume": 270
},
{
"year": 2021,
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},
{
"year": 2021,
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}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 78
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"residential windows manufacturers",
"replacement windows home depot",
"window and door replacement",
"windows for house",
"double hung windows replacement",
"cheap windows",
"windows for sale",
"home depot vinyl windows"
]
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "microsoft official home page",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-14 13:39:08 +00:00",
"competition": 0.1,
"cpc": null,
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"monthly_searches": [
{
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"month": 2,
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},
{
"year": 2022,
"month": 1,
"search_volume": 170
},
{
"year": 2021,
"month": 12,
"search_volume": 130
},
{
"year": 2021,
"month": 11,
"search_volume": 130
},
{
"year": 2021,
"month": 10,
"search_volume": 140
},
{
"year": 2021,
"month": 9,
"search_volume": 150
},
{
"year": 2021,
"month": 8,
"search_volume": 80
},
{
"year": 2021,
"month": 7,
"search_volume": 100
},
{
"year": 2021,
"month": 6,
"search_volume": 50
},
{
"year": 2021,
"month": 5,
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},
{
"year": 2021,
"month": 4,
"search_volume": 40
},
{
"year": 2021,
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}
]
},
"keyword_properties": {
"se_type": "bing",
"core_keyword": null,
"keyword_difficulty": 100
},
"serp_info": null
},
"depth": 1,
"related_keywords": [
"make microsoft my home page",
"microsoft official home page usa",
"microsoft help chat live support",
"microsoft home page windows 10",
"microsoft store page",
"how to change home page in edge",
"microsoft corporation home page",
"microsoft edge home page"
]
}
]
}
]
}
]
}此外，此外，您可以根據(jù)這些指標(biāo)中的任何一個(gè)來過濾結(jié)果。通過在您的工具中添加各種過濾選項(xiàng)，您將使SEO專家能夠在關(guān)鍵詞研究中變得非常具體，并確保他們只接收能夠從中受益的關(guān)鍵詞。例如，如果SEO專家處理的是新創(chuàng)建的網(wǎng)站，那么獲取排名太難的搜索詞就沒有意義。因此，如果您在工具中添加了按關(guān)鍵詞難度過濾結(jié)果的選項(xiàng)，那將非常方便。
要接收具有低關(guān)鍵詞難度值的搜索詞，您需要在POST請求體中添加以下過濾條件：
"filters": ["keyword_data.keyword_properties.keyword_difficulty", "<", "50"]在這種情況下，API 響應(yīng)將為您提供關(guān)鍵字難度值小于 50 的關(guān)鍵字。
此外，您可以在一個(gè)請求中添加最多8個(gè)不同的過濾條件。例如，您可以通過應(yīng)用以下過濾條件來輕松找到關(guān)鍵詞難度值低且搜索量也低的關(guān)鍵詞：
"filters": [
["keyword_data.keyword_properties.keyword_difficulty", "<", "50"],
"and",
["keyword_data.keyword_info.search_volume", "<", "500"]]似乎SEO軟件供應(yīng)商不敢為Bing開發(fā)工具，他們認(rèn)為自己的投資和努力不會得到回報(bào)。你也不能完全責(zé)怪他們：在一個(gè)被Google主導(dǎo)的世界里，很容易相信其他搜索引擎沒有需求。
但這只是一個(gè)錯(cuò)誤的判斷。
Bing 具有巨大的潛力，我們每天都能看到越來越多的SEO專家開始為其進(jìn)行優(yōu)化。
那么，還在猶豫什么呢？
使用 DataForSEO Labs API 的 Bing 端點(diǎn)，為Bing上的競爭對手分析和關(guān)鍵詞研究開發(fā)頂級解決方案。你可能會是第一個(gè)這樣做的人，因此你至少有一段時(shí)間不必面對競爭。
立即創(chuàng)建您的賬戶，并獲得1美元的免費(fèi)信用額度，以測試我們的新端點(diǎn)！
原文鏈接：https://dataforseo.com/blog/bing-api-data-for-keyword-research-and-competitor-analysis