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競爭對手是 SEO 專家可以用來改進其優化策略的寶貴信息寶庫。通過進行競爭對手分析,他們可以了解哪些 SEO 策略在其行業中效果最好、利用競爭對手的弱點、發現內容差距等等。
但是,我們在 Bing 上找不到任何可以研究競爭的工具。(研究排名競爭的工具)
那么為什么不第一個開發出這種產品呢?
使用 DataForSEO Labs API 中的新 Bing 端點,您可以構建一個競爭對手分析工具,使 SEO 專家能夠:
識別競爭對手
任何 SEO 專家采取的第一步是識別他們的競爭對手。
在執行此操作時,他們不能只是在 Bing 上手動搜索目標關鍵字,然后簡單地將排名靠前的網站的域名復制到他們的列表中。問題是,Bing 在返回搜索結果時會考慮瀏覽器偏好、搜索歷史、位置、語言和許多其他因素。它提供個性化的 SERP,使 SEO 無法找到他們的實際競爭對手。
您的工具可以通過提供非個性化的 SERP 數據來解決問題。
通過SERP 競爭對手端點,您的工具將能夠找到任何關鍵字和位置的競爭對手。
其工作方式如下:
1您指定目標關鍵字、位置和語言。
2API 以高精度模擬設置的參數并啟動搜索會話。
3它抓取返回的搜索結果頁面上的數據并以 JSON 形式提供。
POST 請求示例:
[
{
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]
除了競爭對手的域名之外,端點還返回其排名數據(平均和中位關鍵詞位置)、估計流量值、域名評級、可見性分數以及指定關鍵詞的當前網站位置。
API 響應示例:
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1073 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301556-2806-0383-0000-cdfbb8783f66",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0429 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"serp_competitors",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "serp_competitors",
"se_type": "bing",
"keywords": [
"kid toys"
],
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"seed_keywords": [
"kid toys"
],
"location_code": 2840,
"language_code": "en",
"total_count": 39,
"items_count": 5,
"items": [
{
"se_type": "bing",
"domain": "www.target.com",
"avg_position": 1.3333333333333333,
"median_position": 1,
"rating": 296,
"etv": 400.4,
"keywords_count": 1,
"visibility": 2.9,
"relevant_serp_items": 3,
"keywords_positions": {
"kid toys": [
1,
2
]
}
},
{
"se_type": "bing",
"domain": "www.amazon.com",
"avg_position": 2.5,
"median_position": 1,
"rating": 195,
"etv": 192.34799999999998,
"keywords_count": 1,
"visibility": 1.7,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
1,
4
]
}
},
{
"se_type": "bing",
"domain": "www.bestproducts.com",
"avg_position": 7,
"median_position": 2,
"rating": 186,
"etv": 88.14000000000001,
"keywords_count": 1,
"visibility": 0.9500000000000001,
"relevant_serp_items": 2,
"keywords_positions": {
"kid toys": [
2,
12
]
}
},
{
"se_type": "bing",
"domain": "www.tractorsupply.com",
"avg_position": 2,
"median_position": 2,
"rating": 98,
"etv": 84.24000000000001,
"keywords_count": 1,
"visibility": 0.9,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
2
]
}
},
{
"se_type": "bing",
"domain": "www.uncommongoods.com",
"avg_position": 3,
"median_position": 3,
"rating": 97,
"etv": 50.596,
"keywords_count": 1,
"visibility": 0.8,
"relevant_serp_items": 1,
"keywords_positions": {
"kid toys": [
3
]
}
}
]
}
]
}
]
}
使用具有此類功能的工具將非常方便。也就是說,SEO 專家將能夠找到客戶目標位置的競爭對手,即使他們自己位于其他地方。
發現競爭對手的排名關鍵詞
在確定競爭對手后,SEO 專家通常會分析競爭對手的排名關鍵詞。通過了解競爭對手的目標關鍵詞,SEO 人員可以擴展關鍵詞列表、優化內容并發現內容差距。
例如,如果 SEO 專家已經進行了關鍵字研究并希望找到更多的關鍵字創意,他們可以查看競爭對手的關鍵字并找到他們從未定位過的關鍵字。
您可以教您的 Bing 競爭對手分析工具使用排名關鍵字端點查找任何網站或網頁的排名關鍵字。
要查找某個域名的排名關鍵詞,您只需在target
POST 正文的字段中指定該域名,并設置位置和語言參數。
POST 請求示例:
[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]
API 響應將為您提供指定域的排名關鍵字,以及其當前和歷史搜索量、競爭和每次點擊費用值。
API 響應示例:
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2829 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301557-2806-0381-0000-89a503724aae",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2320 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"ranked_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "ranked_keywords",
"se_type": "bing",
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target": "dataforseo.com",
"location_code": 2840,
"language_code": "en",
"total_count": 144,
"items_count": 5,
"metrics": {
"organic": {
"pos_1": 3,
"pos_2_3": 6,
"pos_4_10": 20,
"pos_11_20": 33,
"pos_21_30": 35,
"pos_31_40": 35,
"pos_41_50": 10,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 39.83827592432499,
"count": 142,
"estimated_paid_traffic_cost": 7.863240671111271,
"is_new": 142,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 1,
"pos_2_3": 1,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 1.6110000014305115,
"count": 2,
"estimated_paid_traffic_cost": 1.089900016784668,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"featured_snippet": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"local_pack": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
},
"metrics_absolute": null,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "omologist",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-25 05:48:02 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 0
},
{
"year": 2021,
"month": 12,
"search_volume": 0
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 0
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 0
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 0
},
{
"year": 2021,
"month": 4,
"search_volume": 0
},
{
"year": 2021,
"month": 3,
"search_volume": 10
},
{
"year": 2021,
"month": 2,
"search_volume": 10
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Powerful API Stack For Data-Driven SEO Tools – DataForSEO",
"url": "https://dataforseo.com/",
"breadcrumb": "https://dataforseo.com",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Sean Cooney, Co-Founder & CEO of Omologist.com See success story “We run 100,000s of longtail keyword position and competition queries for our client implementations in the US, Australia and Latin America on a monthly basis with DataForSEO - and we've been amazed about the accuracy of rankings and all other data across all regions and device ...",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Omologist"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/",
"etv": 3.0399999618530273,
"estimated_paid_traffic_cost": 0.30399999022483826,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 1,
"keyword_difficulty": 97,
"last_updated_time": "2022-03-05 02:48:09 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "search engine api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-03 13:01:33 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 0
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 10
},
{
"year": 2021,
"month": 4,
"search_volume": 20
},
{
"year": 2021,
"month": 3,
"search_volume": 30
},
{
"year": 2021,
"month": 2,
"search_volume": 10
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"organic"
],
"se_results_count": 43,
"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "paid",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
"title": "Search Engines Api | Simple Integration | Try Now",
"domain": "dataforseo.com",
"description": "Ad SERP API for Maps, News, Images. Try free now. Pay as you go! Simple Pricing. All Locations Supported. Clear Stats. Expert support",
"breadcrumb": "https://dataforseo.com/SERP API/SERP data",
"url": "https://dataforseo.com/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
"highlighted": [
"API"
],
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "dataforseo.com",
"relative_url": "/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
"etv": 0.7110000252723694,
"estimated_paid_traffic_cost": 0.6399000287055969,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"organic"
],
"se_results_count": 43,
"keyword_difficulty": 83,
"last_updated_time": "2022-02-27 06:33:36 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "top 1000 websites",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-12 22:47:09 +00:00",
"competition": 0.10000000149011612,
"cpc": null,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 10
},
{
"year": 2022,
"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 10
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 10
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 10
},
{
"year": 2021,
"month": 4,
"search_volume": 10
},
{
"year": 2021,
"month": 3,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 39,
"last_updated_time": "2022-02-23 02:00:24 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "dataforseo.com",
"title": "Top 1000 Websites – DataForSEO",
"url": "https://dataforseo.com/top-1000-websites",
"breadcrumb": "https://dataforseo.com/top-1000-websites",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Top 1000 Websites. Find out how many keywords most popular websites in your country are ranking for. A list of 1000 most visited websites across 80 countries",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Top 1000 Websites",
"websites",
"1000",
"websites"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/top-1000-websites",
"etv": 3.0399999618530273,
"estimated_paid_traffic_cost": null,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic"
],
"se_results_count": 39,
"keyword_difficulty": 53,
"last_updated_time": "2022-02-23 02:00:24 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "what is api in seo",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-08 15:39:11 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 10,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 0
},
{
"year": 2022,
"month": 1,
"search_volume": 0
},
{
"year": 2021,
"month": 12,
"search_volume": 0
},
{
"year": 2021,
"month": 11,
"search_volume": 0
},
{
"year": 2021,
"month": 10,
"search_volume": 10
},
{
"year": 2021,
"month": 9,
"search_volume": 0
},
{
"year": 2021,
"month": 8,
"search_volume": 0
},
{
"year": 2021,
"month": 7,
"search_volume": 0
},
{
"year": 2021,
"month": 6,
"search_volume": 10
},
{
"year": 2021,
"month": 5,
"search_volume": 0
},
{
"year": 2021,
"month": 4,
"search_volume": 10
},
{
"year": 2021,
"month": 3,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=what%20is%20api%20in%20seo&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"featured_snippet",
"people_also_ask",
"organic",
"video",
"related_searches",
"carousel"
],
"se_results_count": 139000000,
"last_updated_time": "2022-02-20 13:40:33 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "dataforseo.com",
"title": "Introduction to APIs for SEO software – DataForSEO",
"url": "https://dataforseo.com/blog/introduction-to-apis-for-seo-software",
"breadcrumb": "https://dataforseo.com/blog/introduction-to-apis-for-seo-software",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "In the framework of SEO tools development, APIs are used to integrate search results, keyword data, information about on-page errors, and so on and so forth. …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": null,
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/blog/introduction-to-apis-for-seo-software",
"etv": 2.3104000091552734,
"estimated_paid_traffic_cost": 0.23104000091552734,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=what%20is%20api%20in%20seo&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"featured_snippet",
"people_also_ask",
"organic",
"video",
"related_searches",
"carousel"
],
"se_results_count": 139000000,
"keyword_difficulty": 52,
"last_updated_time": "2022-02-20 13:40:33 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "google trends api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-06 04:48:29 +00:00",
"competition": 0.5,
"cpc": 0.5,
"search_volume": 30,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 10
},
{
"year": 2022,
"month": 1,
"search_volume": 20
},
{
"year": 2021,
"month": 12,
"search_volume": 20
},
{
"year": 2021,
"month": 11,
"search_volume": 20
},
{
"year": 2021,
"month": 10,
"search_volume": 20
},
{
"year": 2021,
"month": 9,
"search_volume": 10
},
{
"year": 2021,
"month": 8,
"search_volume": 20
},
{
"year": 2021,
"month": 7,
"search_volume": 20
},
{
"year": 2021,
"month": 6,
"search_volume": 30
},
{
"year": 2021,
"month": 5,
"search_volume": 20
},
{
"year": 2021,
"month": 4,
"search_volume": 40
},
{
"year": 2021,
"month": 3,
"search_volume": 60
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=google%20trends%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"people_also_ask",
"organic",
"related_searches"
],
"se_results_count": 8120000,
"last_updated_time": "2022-02-07 09:40:41 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "paid",
"rank_group": 2,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[2]",
"title": "Google Trends Api | Simple Interations | Free Trial. 24/7 Support.",
"domain": "dataforseo.com",
"description": "Ad Easy to Use API for Getting Data from G Trends API. Try Now! Simple Pricing. Pay as you go. All Locations Supported. Clear Stats. Expert support",
"breadcrumb": "https://dataforseo.com/API/G_Trends",
"url": "https://dataforseo.com/apis/google-trends-api?msclkid=246f73c72b7c19db9a9111c7ec0023d8&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_Products&utm_term=google%20trends%20api&utm_content=Google%20Trends%20API",
"highlighted": [
"API",
"Trends API"
],
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "dataforseo.com",
"relative_url": "/apis/google-trends-api?msclkid=246f73c72b7c19db9a9111c7ec0023d8&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_Products&utm_term=google%20trends%20api&utm_content=Google%20Trends%20API",
"etv": 0.8999999761581421,
"estimated_paid_traffic_cost": 0.44999998807907104,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=google%20trends%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"paid",
"people_also_ask",
"organic",
"related_searches"
],
"se_results_count": 8120000,
"keyword_difficulty": 52,
"last_updated_time": "2022-02-07 09:40:41 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
}
]
}
]
}
]
}
如果您想發現特定頁面的排名關鍵字,只需將filters
帶有ranked_serp_element.serp_item.relative_url
參數的字段添加到 POST 正文中。
例子:
[
{
"target": "dataforseo.com",
"language_name": "English",
"location_code": 2840,
"filters": [
"ranked_serp_element.serp_item.relative_url",
"=",
"/blog/backlinks-api-now-in-dataforseo"
],
"limit": 5
}
]
比較排名并發現內容差距
通過訪問競爭對手的排名關鍵詞,SEO 專家可以將他們的排名與競爭對手的排名進行比較,以了解他們共同的目標詞。這樣就可以分析競爭對手的內容并實施他們的最佳實踐。
例如,眾所周知,Google 偏愛較長的內容:因此,SEO 最好將自己的內容長度與競爭對手進行比較。如果他們發現自己的內容短得多,他們就會擴展內容,這最終可能會帶來更好的排名。
然而,當您擁有龐大的關鍵字列表時,手動查找您和您的競爭對手排名的關鍵字會變得非常耗時。
借助域交叉端點,您的工具可以在幾秒鐘內找到此類關鍵字。
該端點非常簡單:它提供兩個指定域在 Bing SERP 中搜索結果的關鍵字。您所要做的就是指定您和競爭對手的域并設置位置和語言參數。
POST 請求示例:
[
{
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
}
]
除了相交關鍵字之外,API 響應還將為您提供域的排名位置、返回關鍵字的關鍵字信息以及域在 SERP 中的相對 URL。
API 響應示例:
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.8260 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301601-2806-0389-0000-94c4de3ba825",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.7591 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"location_code": 2840,
"language_code": "en",
"total_count": 434617,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "the youtube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-02 13:45:58 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 260,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 400
},
{
"year": 2021,
"month": 12,
"search_volume": 270
},
{
"year": 2021,
"month": 11,
"search_volume": 310
},
{
"year": 2021,
"month": 10,
"search_volume": 270
},
{
"year": 2021,
"month": 9,
"search_volume": 160
},
{
"year": 2021,
"month": 8,
"search_volume": 170
},
{
"year": 2021,
"month": 7,
"search_volume": 230
},
{
"year": 2021,
"month": 6,
"search_volume": 180
},
{
"year": 2021,
"month": 5,
"search_volume": 350
},
{
"year": 2021,
"month": 4,
"search_volume": 300
},
{
"year": 2021,
"month": 3,
"search_volume": 280
},
{
"year": 2021,
"month": 2,
"search_volume": 230
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 2,
"rank_absolute": 3,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[3]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"YouTube"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 42.119998931884766,
"estimated_paid_traffic_cost": 4.211999893188477,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 21,
"rank_absolute": 23,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[23]",
"domain": "support.microsoft.com",
"title": "Use the YouTube web part - support.microsoft.com",
"url": "https://support.microsoft.com/en-us/office/use-the-youtube-web-part-c14fa2c1-71dc-4e52-94b6-b4876742382f",
"breadcrumb": "https://support.microsoft.com/en-us/office/use-the...",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Add a YouTube video. If you're not in edit mode already, click Edit at the top right of the page.. Hover your mouse above or below an existing web part or under the title region, click , and then select the YouTube web part.. Click Add video.. In the toolbox on the right, paste the link or the embed code for the video you want to show in the box under Add a video from YouTube by …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"YouTube",
"YouTube",
"YouTube"
],
"links": null,
"about_this_result": null,
"main_domain": "microsoft.com",
"relative_url": "/en-us/office/use-the-youtube-web-part-c14fa2c1-71dc-4e52-94b6-b4876742382f",
"etv": 0.5979999899864197,
"estimated_paid_traffic_cost": 0.05979999899864197,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "you tube",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-01 17:47:58 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 2190240,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 2549730
},
{
"year": 2021,
"month": 12,
"search_volume": 2311900
},
{
"year": 2021,
"month": 11,
"search_volume": 2111090
},
{
"year": 2021,
"month": 10,
"search_volume": 2151530
},
{
"year": 2021,
"month": 9,
"search_volume": 2063490
},
{
"year": 2021,
"month": 8,
"search_volume": 2078750
},
{
"year": 2021,
"month": 7,
"search_volume": 2028000
},
{
"year": 2021,
"month": 6,
"search_volume": 2025530
},
{
"year": 2021,
"month": 5,
"search_volume": 2142480
},
{
"year": 2021,
"month": 4,
"search_volume": 2128120
},
{
"year": 2021,
"month": 3,
"search_volume": 2415510
},
{
"year": 2021,
"month": 2,
"search_volume": 2276750
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 3,
"rank_absolute": 4,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"you"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 213110.359375,
"estimated_paid_traffic_cost": 191799.3125,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 5,
"rank_absolute": 7,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[7]",
"domain": "www.microsoft.com",
"title": "Get YouTube - Microsoft Store",
"url": "https://www.microsoft.com/en-us/p/youtube/9ndp7ktlk7w3",
"breadcrumb": "https://www.microsoft.com/en-us/p/youtube/9ndp7ktlk7w3",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "YouTube. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fitness, movies, shows, news, learning and more. Subscribe to channels you love, browse personal recommendations, and enjoy the largest library of 4K content.",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"you"
],
"links": null,
"about_this_result": null,
"main_domain": "microsoft.com",
"relative_url": "/en-us/p/youtube/9ndp7ktlk7w3",
"etv": 102722.2578125,
"estimated_paid_traffic_cost": 92450.03125,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "g-mail",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-08 04:25:47 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 63180,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 74880
},
{
"year": 2022,
"month": 1,
"search_volume": 80260
},
{
"year": 2021,
"month": 12,
"search_volume": 66000
},
{
"year": 2021,
"month": 11,
"search_volume": 59560
},
{
"year": 2021,
"month": 10,
"search_volume": 59640
},
{
"year": 2021,
"month": 9,
"search_volume": 59590
},
{
"year": 2021,
"month": 8,
"search_volume": 58660
},
{
"year": 2021,
"month": 7,
"search_volume": 52860
},
{
"year": 2021,
"month": 6,
"search_volume": 55590
},
{
"year": 2021,
"month": 5,
"search_volume": 60510
},
{
"year": 2021,
"month": 4,
"search_volume": 59320
},
{
"year": 2021,
"month": 3,
"search_volume": 69080
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 5,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
"domain": "apps.apple.com",
"title": "?Gmail - Email by Google on the App Store",
"url": "https://apps.apple.com/us/app/gmail-email-by-google/id422689480",
"breadcrumb": "https://apps.apple.com/us/app/gmail-email-by-google/id422689480",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?The official Gmail app brings the best of Gmail to your iPhone or iPad with robust security, real-time notifications, multiple account support, and search that works across all your mail. With the Gmail app, you can: ? Make Gmail your default email app on iOS ? …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Gmail",
"Gmail",
"Gmail",
"Gmail"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/gmail-email-by-google/id422689480",
"etv": 2963.14208984375,
"estimated_paid_traffic_cost": 2666.827880859375,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 8,
"rank_absolute": 8,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[8]",
"domain": "powerautomate.microsoft.com",
"title": "Gmail | Microsoft Power Automate",
"url": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail/",
"breadcrumb": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Gmail. Gmail is a web-based email service from Google. With the Gmail connector, you can perform actions such as send or receive e-mail messages, and trigger flows on …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Gmail",
"Gmail",
"Gmail"
],
"links": null,
"about_this_result": null,
"main_domain": "microsoft.com",
"relative_url": "/en-us/connectors/details/shared_gmail/gmail/",
"etv": 1244.64599609375,
"estimated_paid_traffic_cost": 1120.181396484375,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "gmail",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
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},
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},
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},
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},
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},
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},
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},
{
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},
{
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},
{
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}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
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"rank_absolute": 4,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "apps.apple.com",
"title": "?Gmail - Email by Google on the App Store",
"url": "https://apps.apple.com/us/app/gmail-email-by-google/id422689480",
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"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?The official Gmail app brings the best of Gmail to your iPhone or iPad with robust security, real-time notifications, multiple account support, and search that works across all your mail. With the Gmail app, you can: ? Make Gmail your default email app on iOS ? …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Gmail",
"Gmail",
"Gmail",
"Gmail"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/gmail-email-by-google/id422689480",
"etv": 1047148.375,
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}
},
"second_domain_serp_element": {
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"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[7]",
"domain": "powerautomate.microsoft.com",
"title": "Gmail | Microsoft Power Automate",
"url": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail/",
"breadcrumb": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Gmail. Gmail is a web-based email service from Google. With the Gmail connector, you can perform actions such as send or receive e-mail messages, and trigger flows on …",
"pre_snippet": null,
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"amp_version": false,
"rating": null,
"highlighted": [
"Gmail",
"Gmail",
"Gmail"
],
"links": null,
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"main_domain": "microsoft.com",
"relative_url": "/en-us/connectors/details/shared_gmail/gmail/",
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}
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "homedepot",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-16 07:30:28 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.07000000029802322,
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"domain": "apps.apple.com",
"title": "?The Home Depot on the App Store",
"url": "https://apps.apple.com/us/app/the-home-depot/id342527639",
"breadcrumb": "https://apps.apple.com/us/app/the-home-depot/id342527639",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Home Depot is the best I shop mostly from Menards and Home Depot. Menards sells a lot of misc items like food, books, DVDs, etc and are okay on hardware items but for most hardware items, …",
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"relative_url": "/us/app/the-home-depot/id342527639",
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},
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"domain": "www.microsoft.com",
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"is_malicious": false,
"description": "Apr 21, 2011 · Download this app from Microsoft Store for Windows 10 Mobile, Windows Phone 8.1, Windows Phone 8. See screenshots, read the latest customer reviews, and compare …",
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}
使用相同的端點,您還可以發現內容差距。
簡單來說,內容差距就是你的競爭對手有排名而你沒有的關鍵詞。通過找到內容差距并在之后填補它們,SEO 專家可以立即提高他們的網站知名度。這就是為什么可以進行關鍵詞差距分析的工具在經驗豐富的 SEO 中需求量巨大的原因。
通過域交叉點端點,發現內容差距變得快速而簡單。
默認情況下,端點會提供兩個指定域在同一 SERP 中排名的關鍵字。但是,它還可用于發現其中一個域排名而另一個域不排名的搜索詞。
要發現內容差距,您必須將intersections
參數添加到 POST 正文并將其設置為false
。在這種情況下,您將收到指定為 的域target1
在 SERP 中有結果而指定為 的域target2
沒有結果的關鍵字。
例子:
[
{
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
}
]
API 響應:
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "25.0365 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301602-2806-0389-0000-7c55fc22cba8",
"status_code": 20000,
"status_message": "Ok.",
"time": "24.9877 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target1": "apple.com",
"target2": "microsoft.com",
"location_code": 2840,
"language_code": "en",
"total_count": 2225100,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "facebook",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-12 23:30:43 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8700000047683716,
"search_volume": 26022020,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 25383680
},
{
"year": 2022,
"month": 1,
"search_volume": 27590310
},
{
"year": 2021,
"month": 12,
"search_volume": 26350520
},
{
"year": 2021,
"month": 11,
"search_volume": 25613430
},
{
"year": 2021,
"month": 10,
"search_volume": 27901240
},
{
"year": 2021,
"month": 9,
"search_volume": 26513620
},
{
"year": 2021,
"month": 8,
"search_volume": 27032580
},
{
"year": 2021,
"month": 7,
"search_volume": 25310030
},
{
"year": 2021,
"month": 6,
"search_volume": 24425450
},
{
"year": 2021,
"month": 5,
"search_volume": 24908950
},
{
"year": 2021,
"month": 4,
"search_volume": 24521780
},
{
"year": 2021,
"month": 3,
"search_volume": 27259330
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 2,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[2]",
"domain": "apps.apple.com",
"title": "?Facebook on the App Store",
"url": "https://apps.apple.com/us/app/facebook/id284882215",
"breadcrumb": "https://apps.apple.com/us/app/facebook/id284882215",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "On Facebook, keeping up with the people who matter most is easy. Discover, enjoy and do more together. ? Share what's on your mind, announce major life events through posts and celebrate the everyday moments with Stories. ? Express yourself through your profile and posts, watch, react, interact and stay in touch with your friends, throughout.",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Facebook"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/facebook/id284882215",
"etv": 4215567,
"estimated_paid_traffic_cost": 3667543.5,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "youtube tubes",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
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"last_updated_time": "2022-02-28 14:26:26 +00:00",
"competition": 0.10000000149011612,
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"search_volume": 10,
"monthly_searches": [
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},
{
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},
{
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},
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},
{
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},
{
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},
{
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},
{
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},
{
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},
{
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"search_volume": 0
},
{
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"search_volume": 0
},
{
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"search_volume": 0
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
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"type": "organic",
"rank_group": 6,
"rank_absolute": 8,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[8]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
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"highlighted": [
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],
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"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 0.33799999952316284,
"estimated_paid_traffic_cost": 0.033799998462200165,
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}
},
"second_domain_serp_element": null
},
{
"se_type": "bing",
"keyword_data": {
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"keyword": "yout",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
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"last_updated_time": "2022-02-25 10:28:04 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 58750,
"monthly_searches": [
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},
{
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"search_volume": 63000
},
{
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},
{
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},
{
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},
{
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},
{
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},
{
"year": 2021,
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},
{
"year": 2021,
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},
{
"year": 2021,
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},
{
"year": 2021,
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},
{
"year": 2021,
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]
},
"serp_info": null
},
"first_domain_serp_element": {
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"rank_absolute": 4,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
"pre_snippet": null,
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"highlighted": [
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],
"links": null,
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"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 3871.625,
"estimated_paid_traffic_cost": 3484.46240234375,
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}
},
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},
{
"se_type": "bing",
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"keyword": "youtube s",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
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"last_updated_time": "2022-03-07 11:42:16 +00:00",
"competition": 0.10000000149011612,
"cpc": 0.10000000149011612,
"search_volume": 320,
"monthly_searches": [
{
"year": 2022,
"month": 2,
"search_volume": 380
},
{
"year": 2022,
"month": 1,
"search_volume": 350
},
{
"year": 2021,
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},
{
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"search_volume": 250
},
{
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{
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},
{
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]
},
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"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
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},
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},
{
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{
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"month": 12,
"search_volume": 3210
},
{
"year": 2021,
"month": 11,
"search_volume": 2440
},
{
"year": 2021,
"month": 10,
"search_volume": 2520
},
{
"year": 2021,
"month": 9,
"search_volume": 2820
},
{
"year": 2021,
"month": 8,
"search_volume": 2470
},
{
"year": 2021,
"month": 7,
"search_volume": 2870
},
{
"year": 2021,
"month": 6,
"search_volume": 2800
},
{
"year": 2021,
"month": 5,
"search_volume": 2850
},
{
"year": 2021,
"month": 4,
"search_volume": 2720
},
{
"year": 2021,
"month": 3,
"search_volume": 3730
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 3,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
"domain": "apps.apple.com",
"title": "?YouTube: Watch, Listen, Stream on the App Store",
"url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "?Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"videos"
],
"links": null,
"about_this_result": null,
"main_domain": "apple.com",
"relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
"etv": 250.62533569335938,
"estimated_paid_traffic_cost": null,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
}
]
}
]
}
]
}
您的工具中擁有這樣的功能將幫助 SEO 專家擴展他們的關鍵字列表并在未來幾個月創建內容計劃。
估算關鍵詞難度
發現內容差距后,SEO 專家將擁有大量可用的關鍵詞列表。他們會問自己的下一個問題是,這些關鍵詞中哪些值得優化?顯然,有些詞很難排名,因此圍繞它們創建內容只會浪費時間和預算。
因此,在內容中使用關鍵詞之前,聰明的 SEO 專家會先評估與之相關的競爭程度。如果他們注意到許多權威網站已經主導了該關鍵詞的搜索結果,他們就會關注另一個詞。
借助當今所有可用的高級 SEO 工具,可以自動完成估算。現代工具通過提供 SEO 專家可以依賴的各種有價值的關鍵字指標簡化了此過程。有機競爭最有用的指標之一是關鍵字難度。最近,我們已將此指標添加到我們的 API 響應中,因此您可以將其添加到您的 Bing 競爭對手分析工具中。
關鍵詞難度是我們專有的指標,用于指示某個網頁在特定關鍵詞的自然搜索結果中排名前 10 的難度。該指標的取值范圍為 1 到 100,其中 1 表示容易,100 表示極其困難。要了解如何計算該指標,您可以查看此博客文章或此幫助中心指南。為簡潔起見,我們不會在此提供任何公式。
計算多個關鍵詞的關鍵詞難度的最簡單方法是使用批量關鍵詞難度端點。它可以為最多 1000 個關鍵詞提供關鍵詞難度值。
POST 請求示例:
[
{
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
}
]
API 響應示例:
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0752 sec.",
"cost": 0.0103,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301605-2806-0392-0000-77f4d78014eb",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0198 sec.",
"cost": 0.0103,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_keyword_difficulty",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_keyword_difficulty",
"se_type": "bing",
"keywords": [
"how to bathe a cat",
"why cats are afraid of water",
"best cat shampoos"
],
"language_code": "en",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 3,
"items_count": 3,
"items": [
{
"se_type": "bing",
"keyword": "best cat shampoos",
"keyword_difficulty": null
},
{
"se_type": "bing",
"keyword": "how to bathe a cat",
"keyword_difficulty": 52
},
{
"se_type": "bing",
"keyword": "why cats are afraid of water",
"keyword_difficulty": 40
}
]
}
]
}
]
}
通過訪問您工具中的關鍵字難度數據,SEO 專家將能夠快速評估其關鍵字排名靠前的機會,而無需手動訪問競爭對手的網站并進行分析。
分析競爭對手的流量
競爭對手流量分析在很多方面都對 SEO 有幫助。通過找出競爭對手的流量來源,你可以了解哪些流量來源在你的行業中效果最好。這將使他們能夠只關注盈利渠道,節省時間、精力和預算。這就是為什么 SEO 專家更喜歡能夠提供此類信息的工具。
我們提供兩個為 Bing 提供流量數據的端點——域名排名概覽和批量流量估算。
域名排名概覽端點提供 Bing 針對指定域名的自然搜索結果和付費搜索結果的排名和流量數據。您將能夠查看 SERP 中的域名排名分布以及自然搜索結果和付費搜索結果的估計每月流量。
API 響應示例:
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3192 sec.",
"cost": 0.0101,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301606-2806-0388-0000-2747c5b832b9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2493 sec.",
"cost": 0.0101,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_rank_overview",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_rank_overview",
"se_type": "bing",
"target": "google.com",
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"target": "google.com",
"location_code": 2840,
"language_code": "en",
"total_count": 1,
"items_count": 1,
"items": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"metrics": {
"organic": {
"pos_1": 195644,
"pos_2_3": 326130,
"pos_4_10": 648648,
"pos_11_20": 1146667,
"pos_21_30": 965884,
"pos_31_40": 762364,
"pos_41_50": 375150,
"pos_51_60": 894,
"pos_61_70": 1119,
"pos_71_80": 1170,
"pos_81_90": 1121,
"pos_91_100": 685,
"etv": 68041369.24667427,
"count": 4425476,
"estimated_paid_traffic_cost": 49095947.045557395,
"is_new": 0,
"is_up": 4425476,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 61554,
"pos_2_3": 53949,
"pos_4_10": 20173,
"pos_11_20": 99,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 609370.8985326663,
"count": 135775,
"estimated_paid_traffic_cost": 323295.6722519547,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
}
}
]
}
]
}
]
}
批量流量估算端點可以返回最多 1,000 個指定域的估算月流量。除了自然搜索流量估算外,您還將獲得付費搜索結果、精選摘要和本地包的單獨值。
API 響應示例:
{
"version": "0.1.20220327",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1666 sec.",
"cost": 0.0102,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03301608-2806-0391-0000-6abeabddb3f9",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1070 sec.",
"cost": 0.0102,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_traffic_estimation",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_traffic_estimation",
"se_type": "bing",
"targets": [
"google.com",
"forbes.com"
],
"language_name": "English",
"location_code": 2840
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 2,
"items_count": 2,
"items": [
{
"se_type": "bing",
"target": "google.com",
"metrics": {
"organic": {
"etv": 68041369.24667434,
"count": 4425476
},
"paid": {
"etv": 609370.8985326663,
"count": 135775
},
"local_pack": null,
"featured_snippet": null
}
},
{
"se_type": "bing",
"target": "forbes.com",
"metrics": {
"organic": {
"etv": 2476128.568994984,
"count": 1003824
},
"paid": {
"etv": 33796.09017691016,
"count": 25812
},
"local_pack": null,
"featured_snippet": null
}
}
]
}
]
}
]
}
這是我們api可以幫助你進行優化的方式,您可以使用來構建并研究。
關鍵詞研究是每個 SEO 策略的基礎。在創建內容之前,SEO 專家會找到與企業相關的關鍵詞進行優化。這就是關鍵詞研究工具能幫助他們實現的目標。
大多數此類工具的工作方式如下:
1SEO 專家指定他們的種子關鍵詞。種子關鍵詞基本上是與業務相關的短尾詞。例如,如果一家公司銷售兒童玩具,其種子關鍵詞之一可能是“兒童玩具”。
2該工具分析種子關鍵詞并提供與其相關的關鍵詞創意。
3除了關鍵詞之外,它還返回有價值的關鍵詞信息(搜索量、關鍵詞難度、競爭等),以便專家可以評估使用每個返回的關鍵詞想法的潛力。
借助 DataForSEO Labs API 中的 Bing 端點,您可以輕松地自己構建類似的關鍵字研究解決方案。
使用相關關鍵字端點,您可以獲得大量針對特定種子關鍵字的關鍵字創意。此端點提供出現在 Bing SERP 的“相關搜索”部分中的關鍵字。
但是,雖然 Bing 僅提供 8 個搜索詞,但相關關鍵字端點可以為您找到多達 4680 個關鍵字創意。它使用深度優先搜索算法來查找出現在 SERP 的“相關搜索”元素中針對指定種子關鍵字的查詢。 值越高depth
,您在響應中收到的關鍵字就越多。您可以將其級別設置為 1 到 4:
原文鏈接:如何使用 Bing API 數據進行關鍵字研究和競爭對手分析