Privacy-protectingad campaign andoccupancy measurement
BlueZoo delivers accurate, privacy-protecting, and cost-efficient measurement of the presence and movement of people, including occupancy, dwell time, unique visitors, and traffic flow.
BlueZoo passively measures the presence of mobile phones as a proxy for people. Sensors are delivered as custom hardware, but can also be deployed as firmware-only.
Our purpose-built dashboard simplifies analysis and anomaly detection.?Users derive insights from fine-grain data that are recorded in a cloud-based data warehouse and from real time alerts.
Different options to meet different needs
BlueZoo measurement can be deployed in three ways.
Compact
Our standard compact enclosure allows for simple physical integration or discreet on-site placement.
Ceiling-mount
Our ceiling-mount enclosure allows customers to utilize various power and communication options.
Application
We can also deploy as an application running on digital displays, monitoring systems, and other connected devices.
Respect consumer privacy. And GDPR.
BlueZoo was designed from the ground up to satisfy Europe’s stringent privacy regulations.
We have been certified by ePrivacy of Hamburg, Germany, to conform to the General Data Protection Regulations (GDPR), and are re-certified biennially.
An integrated service
The BlueZoo measurement solution integrates hardware sensors, cloud analytics, and visualization tools to deliver accurate measurement at low cost.
Because BlueZoo measures ad impressions and occupancy in real time, our measurements are auditable.? Rather than delivering projected averages across large areas or weeks at a time, our sensors measure precise locations and record data at a fifteen-minute grain.
Global reach
We process billions of human contacts per year. Our customers include leading brands in out-of-home advertising, retail, and dining services, from SMBs to F-500 enterprises. We’re the world’s leading provider of passive-WiFi-based foot traffic and audience measurement analytics and our technology is protected by 6 United States patents.
mobile device probes processed since 2018
Highly accurate
Highly accurate with excellent scaling to many hundreds of concurrent visitors per sensor
Privacy friendly
No personal info is captured—only the presence of a mobile phone
Easy to install
Connect the sensor to the internet and see realtime counts in our mobile app
Analytics dashboards and APIs
Fine-grain data are maintained in a data warehouse for detailed analysis
Visit BlueZoo at booth 415 at DSE to learn about BlueZoo’s latest solutions for audience measurement and see the product in action! The event takes place at the Hilton San Diego Bayfront, from October 19 through 21, 2025.
