基本上,這是用戶啟動反向鏈接分析旅程的起點。為了迅速評估其鏈接建設工作的成效,用戶需要一份主要統計數據的概覽。這份概覽同樣適用于分析競爭對手及對比結果,有助于用戶明確自身域名在相關細分市場中的定位。

接下來,讓我們細致探究這個概覽視圖所包含的內容,以及如何將每個關鍵元素融入其中。

首先,用戶應該在以下兩者之間進行選擇:

輸入目標關鍵詞后,圓環圖將直觀展示對應的域名(Domain)和URL排名。若目標設定為整個域名,則URL排名將反映該域名主頁的排名情況;若目標聚焦于某一具體頁面,URL排名則直接指示該頁面的排名。當用戶選擇某一路徑進行深入分析(例如dataforseo.com/blog/),URL排名則代表該路徑下主頁(https://dataforseo.com/blog)的排名。

按照相同的邏輯,選定的目標范圍將決定所有計數器和 dofollow/nofollow 欄中高亮顯示的統計數據。

那么,如何構建這一功能呢?核心在于向反向鏈接摘要端點發送兩個API請求,并向DataForSEO Labs API的排名關鍵詞端點發送一個請求。

接下來,我們將為您展示當目標設定為不含子域的域名時,如何獲取各個組件的數據。

首先,為了獲取域名排名(Domain Rank),我們需要向Backlinks Summary端點發送以下API請求。

POST: https://api.dataforseo.com/v3/backlinks/summary/live

[
{
"target": "explodingtopics.com",
"internal_list_limit": 10,
"include_subdomains": true
}
]

然而,我們還需要主頁的 URL Rank,因此我們將向具有相應目標的 Backlinks Summary 端點發出第二個請求。

[
{
"target": "https://explodingtopics.com/",
"internal_list_limit": 10,
"include_subdomains": true
}
]

請注意,如果用戶定義的目標是前綴,則必須向 Summary 終端節點發出第三個請求,才能接收特定路徑的統計信息(反向鏈接的數量、引用域、損壞的反向鏈接和 DF/NF 比率的值)。

在這個例子中,我們正在分析一個域,因此我們的 Domain Rank、backlinks、referring domains、broken backlinks和 DF/NF ratio 的值應該來自對第一個請求的響應。

在這個例子中,我們正在對一個關鍵詞進行分析,因此,關于該關鍵詞的Domain Rank(域名權重、反向鏈接數量、引用域數量、損壞的反向鏈接數量以及DF/NF比率的值),應當來源于首次請求的響應結果。

注意:要計算 DF/NF 比率,請從反向鏈接中的值中減去 nofollow 中的值。

{
"version": "0.1.20210917",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0749 sec.",
"cost": 0.02003,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "10111033-1535-0265-0000-938d44fdcb4d",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0195 sec.",
"cost": 0.02003,
"result_count": 1,
"path": [
"v3",
"backlinks",
"summary",
"live"
],
"data": {
"api": "backlinks",
"function": "summary",
"target": "explodingtopics.com",
"internal_list_limit": 10,
"include_subdomains": true
},
"result": [
{
"target": "explodingtopics.com",
"first_seen": "2019-06-25 02:04:35 +00:00",
"lost_date": null,
"rank": 264,
"backlinks": 3278,
"crawled_pages": 2427,
"info": {
"server": "cloudflare",
"cms": null,
"platform_type": [
"unknown"
],
"ip_address": "172.67.129.80",
"is_ip": false
},
"internal_links_count": 27925,
"external_links_count": 7558,
"broken_backlinks": 69,
"broken_pages": 120,
"referring_domains": 1483,
"referring_main_domains": 1428,
"referring_ips": 1364,
"referring_subnets": 1017,
"referring_pages": 2991,
"referring_links_tld": {
"com": 1887,
"co": 238,
"net": 131,
"info": 77,
"org": 60,
"it": 49,
"co.uk": 45,
"io": 38,
"pw": 33,
"ru": 31
},
"referring_links_types": {
"anchor": 2783,
"redirect": 204,
"canonical": 4
},
"referring_links_attributes": {
"noopener": 1248,
"noreferrer": 791,
"nofollow": 784,
"external": 65,
"ugc": 24,
"sponsored": 4,
"bookmark": 1
},
"referring_links_platform_types": {
"unknown": 1563,
"cms": 1187,
"blogs": 1185,
"ecommerce": 109,
"message-boards": 3
},
"referring_links_semantic_locations": {
"article": 1251,
"": 938,
"section": 627,
"main": 119,
"figcaption": 26,
"header": 15,
"figure": 12,
"aside": 2,
"nav": 1
}
}
]
}
]
}

至于自然搜索流量,我們應當通過調用DataForSEO Labs API的“Ranked Keywords”(排名關鍵詞)端點來獲取相關數據。請確保設定正確的目標,并在必要時利用篩選器來優化查詢范圍。以下是我們示例中的請求方式。

POST: https://api.dataforseo.com/v3/dataforseo_labs/google/ranked_keywords/live

[
{
"target": "explodingtopics.com",
"filters": [
["keyword_data.keyword_info.search_volume", "<>", 0],
"and",
[
["ranked_serp_element.serp_item.type", "<>", "paid"],
"or",
["ranked_serp_element.serp_item.is_paid", "=", false]
]
],
"limit": 1
}
]

下面是我們需要的數據。

{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3485 sec.",
"cost": 0.0101,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03211848-2806-0381-0000-69a41c8860f2",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3024 sec.",
"cost": 0.0101,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"google",
"ranked_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "ranked_keywords",
"se_type": "google",
"target": "explodingtopics.com",
"filters": [
[
"keyword_data.keyword_info.search_volume",
"<>",
0
],
"and",
[
[
"ranked_serp_element.serp_item.type",
"<>",
"paid"
],
"or",
[
"ranked_serp_element.serp_item.is_paid",
"=",
false
]
]
],
"limit": 1
},
"result": [
{
"se_type": "google",
"target": "explodingtopics.com",
"location_code": null,
"language_code": null,
"total_count": 22686,
"items_count": 1,
"metrics": {
"organic": {
"pos_1": 547,
"pos_2_3": 780,
"pos_4_10": 1937,
"pos_11_20": 2383,
"pos_21_30": 2922,
"pos_31_40": 2785,
"pos_41_50": 2624,
"pos_51_60": 2477,
"pos_61_70": 2081,
"pos_71_80": 1736,
"pos_81_90": 1381,
"pos_91_100": 878,
"etv": 141033.42686614022,
"impressions_etv": 9239.169902549125,
"count": 22531,
"estimated_paid_traffic_cost": 209859.92118864093,
"is_new": 12226,
"is_up": 6101,
"is_down": 4086,
"is_lost": 0
},
"paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"impressions_etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"featured_snippet": {
"pos_1": 132,
"pos_2_3": 23,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 5095.729986667633,
"impressions_etv": 364.5378615260124,
"count": 155,
"estimated_paid_traffic_cost": 17120.277073830366,
"is_new": 109,
"is_up": 3,
"is_down": 7,
"is_lost": 0
},
"local_pack": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 0,
"impressions_etv": 0,
"count": 0,
"estimated_paid_traffic_cost": 0,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
},
"metrics_absolute": null,
"items": [
{
"se_type": "google",
"keyword_data": {
"se_type": "google",
"keyword": "2021 culture trends",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2022-02-28 09:56:08 +00:00",
"competition": 0.024725275114178658,
"cpc": null,
"search_volume": 110,
"categories": null,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 50
},
{
"year": 2021,
"month": 12,
"search_volume": 70
},
{
"year": 2021,
"month": 11,
"search_volume": 110
},
{
"year": 2021,
"month": 10,
"search_volume": 320
},
{
"year": 2021,
"month": 9,
"search_volume": 170
},
{
"year": 2021,
"month": 8,
"search_volume": 110
},
{
"year": 2021,
"month": 7,
"search_volume": 70
},
{
"year": 2021,
"month": 6,
"search_volume": 70
},
{
"year": 2021,
"month": 5,
"search_volume": 70
},
{
"year": 2021,
"month": 4,
"search_volume": 70
},
{
"year": 2021,
"month": 3,
"search_volume": 110
},
{
"year": 2021,
"month": 2,
"search_volume": 110
}
]
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-03-09 14:57:14 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": null,
"ad_position_max": null,
"ad_position_average": null,
"cpc_min": null,
"cpc_max": null,
"cpc_average": null,
"daily_impressions_min": null,
"daily_impressions_max": null,
"daily_impressions_average": null,
"daily_clicks_min": null,
"daily_clicks_max": null,
"daily_clicks_average": null,
"daily_cost_min": null,
"daily_cost_max": null,
"daily_cost_average": null
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=2021%20culture%20trends&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"video",
"images",
"related_searches"
],
"se_results_count": 1020000000,
"last_updated_time": "2022-03-06 15:41:24 +00:00",
"previous_updated_time": "2022-02-04 15:41:24 +00:00"
}
},
"ranked_serp_element": {
"se_type": "google",
"serp_item": {
"se_type": "google",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]",
"domain": "explodingtopics.com",
"title": "7 Cultural Trends For 2022-2025 - Exploding Topics",
"url": "https://explodingtopics.com/blog/cultural-trends",
"breadcrumb": "https://explodingtopics.com ? blog ? cultural-trends",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "7 Cultural Trends For 2022-2025 · 1. The Creator Economy Keeps Growing · 2. Brand Purpose and Activism Gain Importance · 3. Nostalgia Drives ...",
"pre_snippet": "01/13/2022 00:00:00",
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Cultural Trends"
],
"links": null,
"about_this_result": {
"type": "about_this_result_element",
"url": "https://explodingtopics.com/blog/cultural-trends",
"source": null,
"source_info": null,
"source_url": null,
"language": "English",
"location": "the United States",
"search_terms": [
"2021",
"culture",
"trends"
],
"related_terms": null
},
"main_domain": "explodingtopics.com",
"relative_url": "/blog/cultural-trends",
"etv": 33.439998626708984,
"impressions_etv": null,
"estimated_paid_traffic_cost": null,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.google.com/search?q=2021%20culture%20trends&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"video",
"images",
"related_searches"
],
"se_results_count": 1020000000,
"keyword_difficulty": 53,
"last_updated_time": "2022-03-06 15:41:24 +00:00",
"previous_updated_time": "2022-02-04 15:41:24 +00:00"
}
}
]
}
]
}
]
}

至此,我們的個人資料概覽已經成功填充了所需數據。接下來,我們可以沿用這些步驟,幫助用戶監控競爭對手的鏈接建設成效。

要查看更多詳細信息并實施此功能的擴展視圖,請訪問此頁面。

反向鏈接 owerview

2. 隨著時間的推移引用頁面和反向鏈接

SC 2 隨時間推移的引用頁面反向鏈接

確實,一次全面的反向鏈接審計遠不止于個人資料概覽。用戶在進行深入反向鏈接分析時,接下來需要關注的是上文提到的折線圖。簡而言之,該折線圖通過描繪引用頁面和反向鏈接的獲取時間線,助力用戶評估其鏈接構建速度,并與競爭對手進行對比。

了解確切的累積增減情況以及觀察鏈接建設的穩定性至關重要,而折線圖正是這些數據的理想呈現方式。

就這一主題而言,我們可以通過向“Backlinks History”(反向鏈接歷史)端點發送一次API請求,來獲取構建此功能所需的關鍵數據。以下是一個請求“explodingtopics.com”域名數據的示例。

[
{
"target": "explodingtopics.com",
"date_from": "2020-04-01",
"date_to": "2021-10-01"
}
]

在對這次調用的響應中,我們將獲得一些backlinks_history項,每個項都有日期外鏈referring_pages的值。這正是我們創建此折線圖所需的內容。

{
"version": "0.1.20210917",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2295 sec.",
"cost": 0.02045,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "10111058-1535-0266-0000-2bdcbc651bf8",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1611 sec.",
"cost": 0.02045,
"result_count": 1,
"path": [
"v3",
"backlinks",
"history",
"live"
],
"data": {
"api": "backlinks",
"function": "history",
"target": "explodingtopics.com",
"date_from": "2020-04-01",
"date_to": "2021-10-01"
},
"result": [
{
"target": "explodingtopics.com",
"date_from": "2020-04-01",
"date_to": "2021-10-01",
"items_count": 15,
"items": [
{
"type": "backlinks_history",
"date": "2020-04-29 00:00:00 +00:00",
"rank": 153,
"backlinks": 303,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 691,
"internal_links_count": 6196,
"external_links_count": 882,
"broken_backlinks": 0,
"broken_pages": 62,
"referring_domains": 108,
"referring_main_domains": 105,
"referring_ips": 104,
"referring_subnets": 103,
"referring_pages": 275,
"referring_links_tld": {
"co": 126,
"com": 106,
"it": 13,
"org": 3,
"ru": 3,
"be": 2,
"fr": 2,
"io": 2,
"net": 2,
"nl": 2
},
"referring_links_types": {
"anchor": 154,
"redirect": 121
},
"referring_links_attributes": {
"noopener": 72,
"noreferrer": 53,
"nofollow": 34,
"external": 2,
"ugc": 1
},
"referring_links_platform_types": {
"unknown": 82,
"cms": 69,
"blogs": 55,
"ecommerce": 4,
"message-boards": 1
},
"referring_links_semantic_locations": {
"": 154,
"article": 80,
"section": 20,
"nav": 11,
"main": 7,
"aside": 2,
"figcaption": 1
}
},
{
"type": "backlinks_history",
"date": "2020-06-29 00:00:00 +00:00",
"rank": 173,
"backlinks": 470,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 922,
"internal_links_count": 11613,
"external_links_count": 914,
"broken_backlinks": 0,
"broken_pages": 62,
"referring_domains": 198,
"referring_main_domains": 194,
"referring_ips": 190,
"referring_subnets": 182,
"referring_pages": 435,
"referring_links_tld": {
"com": 188,
"co": 162,
"it": 13,
"net": 8,
"com.br": 6,
"org": 5,
"fr": 5,
"gr": 4,
"io": 4,
"ru": 3
},
"referring_links_types": {
"anchor": 280,
"redirect": 155
},
"referring_links_attributes": {
"noopener": 129,
"noreferrer": 104,
"nofollow": 67,
"external": 4,
"ugc": 1
},
"referring_links_platform_types": {
"unknown": 156,
"cms": 120,
"blogs": 109,
"ecommerce": 9,
"message-boards": 1
},
"referring_links_semantic_locations": {
"": 226,
"article": 140,
"section": 31,
"main": 16,
"figcaption": 12,
"nav": 7,
"aside": 2,
"figure": 1
}
},
{
"type": "backlinks_history",
"date": "2020-07-30 00:00:00 +00:00",
"rank": 184,
"backlinks": 605,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 1337,
"internal_links_count": 16504,
"external_links_count": 1196,
"broken_backlinks": 0,
"broken_pages": 69,
"referring_domains": 295,
"referring_main_domains": 290,
"referring_ips": 268,
"referring_subnets": 248,
"referring_pages": 552,
"referring_links_tld": {
"com": 249,
"co": 163,
"ro": 13,
"net": 13,
"in": 12,
"it": 11,
"com.br": 9,
"fr": 7,
"io": 6,
"ru": 6
},
"referring_links_types": {
"anchor": 396,
"redirect": 156
},
"referring_links_attributes": {
"noopener": 185,
"noreferrer": 145,
"nofollow": 109,
"external": 6,
"ugc": 2
},
"referring_links_platform_types": {
"unknown": 223,
"cms": 166,
"blogs": 164,
"ecommerce": 12,
"message-boards": 1
},
"referring_links_semantic_locations": {
"": 264,
"article": 193,
"section": 56,
"main": 21,
"figcaption": 13,
"aside": 2,
"figure": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2020-08-30 00:00:00 +00:00",
"rank": 191,
"backlinks": 740,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 1594,
"internal_links_count": 20370,
"external_links_count": 1256,
"broken_backlinks": 0,
"broken_pages": 78,
"referring_domains": 361,
"referring_main_domains": 352,
"referring_ips": 316,
"referring_subnets": 287,
"referring_pages": 676,
"referring_links_tld": {
"com": 314,
"co": 194,
"net": 18,
"in": 14,
"ro": 13,
"it": 13,
"com.br": 9,
"ru": 8,
"org": 8,
"fr": 7
},
"referring_links_types": {
"anchor": 485,
"redirect": 191
},
"referring_links_attributes": {
"noopener": 235,
"noreferrer": 167,
"nofollow": 127,
"external": 13,
"ugc": 2,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 268,
"cms": 211,
"blogs": 209,
"ecommerce": 13,
"message-boards": 1
},
"referring_links_semantic_locations": {
"": 322,
"article": 251,
"section": 65,
"main": 23,
"figcaption": 10,
"aside": 2,
"figure": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2020-09-29 00:00:00 +00:00",
"rank": 200,
"backlinks": 871,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 1798,
"internal_links_count": 19583,
"external_links_count": 1386,
"broken_backlinks": 0,
"broken_pages": 101,
"referring_domains": 439,
"referring_main_domains": 431,
"referring_ips": 386,
"referring_subnets": 349,
"referring_pages": 798,
"referring_links_tld": {
"com": 392,
"co": 197,
"net": 25,
"in": 16,
"ro": 14,
"ru": 11,
"it": 11,
"com.br": 11,
"org": 10,
"co.uk": 7
},
"referring_links_types": {
"anchor": 605,
"redirect": 193
},
"referring_links_attributes": {
"noopener": 300,
"noreferrer": 216,
"nofollow": 145,
"external": 16,
"ugc": 2,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 333,
"cms": 263,
"blogs": 262,
"ecommerce": 23,
"message-boards": 1
},
"referring_links_semantic_locations": {
"": 356,
"article": 314,
"section": 81,
"main": 26,
"figcaption": 11,
"header": 4,
"figure": 3,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2020-10-30 00:00:00 +00:00",
"rank": 210,
"backlinks": 1055,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 1666,
"internal_links_count": 17986,
"external_links_count": 1452,
"broken_backlinks": 0,
"broken_pages": 103,
"referring_domains": 521,
"referring_main_domains": 512,
"referring_ips": 462,
"referring_subnets": 409,
"referring_pages": 962,
"referring_links_tld": {
"com": 517,
"co": 200,
"net": 29,
"it": 18,
"in": 15,
"ro": 15,
"ru": 13,
"com.br": 12,
"org": 12,
"co.uk": 11
},
"referring_links_types": {
"anchor": 768,
"redirect": 194
},
"referring_links_attributes": {
"noopener": 403,
"noreferrer": 293,
"nofollow": 169,
"external": 18,
"ugc": 2,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 401,
"cms": 357,
"blogs": 355,
"ecommerce": 32,
"message-boards": 1
},
"referring_links_semantic_locations": {
"article": 401,
"": 394,
"section": 112,
"main": 36,
"figcaption": 9,
"header": 4,
"figure": 3,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2020-12-30 00:00:00 +00:00",
"rank": 214,
"backlinks": 1164,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 1735,
"internal_links_count": 19128,
"external_links_count": 1463,
"broken_backlinks": 0,
"broken_pages": 105,
"referring_domains": 576,
"referring_main_domains": 566,
"referring_ips": 509,
"referring_subnets": 449,
"referring_pages": 1053,
"referring_links_tld": {
"com": 579,
"co": 202,
"net": 31,
"it": 18,
"in": 16,
"org": 15,
"ro": 14,
"ru": 13,
"com.br": 12,
"fr": 12
},
"referring_links_types": {
"anchor": 858,
"redirect": 194,
"canonical": 1
},
"referring_links_attributes": {
"noopener": 448,
"noreferrer": 328,
"nofollow": 186,
"external": 24,
"ugc": 5,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 451,
"cms": 397,
"blogs": 395,
"ecommerce": 35,
"message-boards": 1
},
"referring_links_semantic_locations": {
"article": 442,
"": 417,
"section": 128,
"main": 45,
"figcaption": 10,
"figure": 4,
"header": 4,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2021-01-31 00:00:00 +00:00",
"rank": 222,
"backlinks": 1303,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 1861,
"internal_links_count": 21898,
"external_links_count": 2640,
"broken_backlinks": 0,
"broken_pages": 107,
"referring_domains": 642,
"referring_main_domains": 630,
"referring_ips": 569,
"referring_subnets": 497,
"referring_pages": 1181,
"referring_links_tld": {
"com": 677,
"co": 206,
"net": 35,
"it": 23,
"org": 17,
"in": 16,
"ro": 15,
"ru": 15,
"io": 11,
"co.uk": 11
},
"referring_links_types": {
"anchor": 985,
"redirect": 194,
"canonical": 2
},
"referring_links_attributes": {
"noopener": 500,
"noreferrer": 361,
"nofollow": 212,
"external": 28,
"ugc": 5,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 536,
"cms": 438,
"blogs": 433,
"ecommerce": 40,
"message-boards": 1
},
"referring_links_semantic_locations": {
"article": 475,
"": 450,
"section": 175,
"main": 51,
"figcaption": 13,
"header": 9,
"figure": 5,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2021-03-31 00:00:00 +00:00",
"rank": 234,
"backlinks": 1642,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 2236,
"internal_links_count": 27266,
"external_links_count": 3406,
"broken_backlinks": 0,
"broken_pages": 107,
"referring_domains": 773,
"referring_main_domains": 755,
"referring_ips": 662,
"referring_subnets": 568,
"referring_pages": 1502,
"referring_links_tld": {
"com": 921,
"co": 217,
"net": 40,
"it": 29,
"pw": 19,
"org": 18,
"ru": 18,
"in": 16,
"ro": 15,
"fr": 14
},
"referring_links_types": {
"anchor": 1305,
"redirect": 195,
"canonical": 2
},
"referring_links_attributes": {
"noopener": 594,
"noreferrer": 412,
"nofollow": 312,
"external": 30,
"ugc": 5,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 757,
"blogs": 531,
"cms": 531,
"ecommerce": 61,
"message-boards": 1
},
"referring_links_semantic_locations": {
"article": 573,
"": 531,
"section": 288,
"main": 75,
"figcaption": 18,
"header": 9,
"figure": 5,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2021-04-30 00:00:00 +00:00",
"rank": 240,
"backlinks": 1881,
"new_backlinks": 0,
"lost_backlinks": 0,
"new_referring_domains": 0,
"lost_referring_domains": 0,
"crawled_pages": 2381,
"internal_links_count": 30513,
"external_links_count": 5831,
"broken_backlinks": 0,
"broken_pages": 108,
"referring_domains": 867,
"referring_main_domains": 843,
"referring_ips": 734,
"referring_subnets": 617,
"referring_pages": 1714,
"referring_links_tld": {
"com": 1063,
"co": 222,
"net": 50,
"it": 29,
"pw": 26,
"co.uk": 23,
"ru": 20,
"org": 19,
"io": 18,
"in": 17
},
"referring_links_types": {
"anchor": 1516,
"redirect": 195,
"canonical": 3
},
"referring_links_attributes": {
"noopener": 665,
"noreferrer": 454,
"nofollow": 389,
"external": 33,
"ugc": 5,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 896,
"blogs": 600,
"cms": 599,
"ecommerce": 71,
"message-boards": 1
},
"referring_links_semantic_locations": {
"article": 654,
"": 586,
"section": 348,
"main": 88,
"figcaption": 20,
"header": 9,
"figure": 6,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2021-05-31 00:00:00 +00:00",
"rank": 243,
"backlinks": 2054,
"new_backlinks": 178,
"lost_backlinks": 26,
"new_referring_domains": 59,
"lost_referring_domains": 0,
"crawled_pages": 2016,
"internal_links_count": 23020,
"external_links_count": 5248,
"broken_backlinks": 65,
"broken_pages": 108,
"referring_domains": 922,
"referring_main_domains": 896,
"referring_ips": 781,
"referring_subnets": 656,
"referring_pages": 1867,
"referring_links_tld": {
"com": 1176,
"co": 221,
"net": 60,
"pw": 32,
"it": 31,
"co.uk": 25,
"ru": 24,
"in": 20,
"io": 18,
"org": 17
},
"referring_links_types": {
"anchor": 1669,
"redirect": 195,
"canonical": 3
},
"referring_links_attributes": {
"noopener": 714,
"noreferrer": 477,
"nofollow": 474,
"external": 37,
"ugc": 5,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 995,
"blogs": 653,
"cms": 653,
"ecommerce": 76,
"message-boards": 1
},
"referring_links_semantic_locations": {
"article": 702,
"": 608,
"section": 428,
"main": 91,
"figcaption": 20,
"header": 9,
"figure": 6,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2021-06-30 00:00:00 +00:00",
"rank": 244,
"backlinks": 2217,
"new_backlinks": 148,
"lost_backlinks": 8,
"new_referring_domains": 64,
"lost_referring_domains": 0,
"crawled_pages": 2455,
"internal_links_count": 28178,
"external_links_count": 5552,
"broken_backlinks": 65,
"broken_pages": 111,
"referring_domains": 989,
"referring_main_domains": 957,
"referring_ips": 832,
"referring_subnets": 694,
"referring_pages": 2009,
"referring_links_tld": {
"com": 1281,
"co": 227,
"net": 65,
"it": 36,
"pw": 32,
"co.uk": 30,
"ru": 24,
"in": 22,
"io": 20,
"org": 19
},
"referring_links_types": {
"anchor": 1810,
"redirect": 196,
"canonical": 3
},
"referring_links_attributes": {
"noopener": 761,
"nofollow": 520,
"noreferrer": 494,
"external": 38,
"ugc": 6,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 1084,
"blogs": 704,
"cms": 703,
"ecommerce": 85,
"message-boards": 1
},
"referring_links_semantic_locations": {
"article": 757,
"": 646,
"section": 472,
"main": 94,
"figcaption": 21,
"header": 9,
"figure": 7,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2021-07-31 00:00:00 +00:00",
"rank": 249,
"backlinks": 2401,
"new_backlinks": 225,
"lost_backlinks": 35,
"new_referring_domains": 104,
"lost_referring_domains": 0,
"crawled_pages": 2693,
"internal_links_count": 31895,
"external_links_count": 6606,
"broken_backlinks": 66,
"broken_pages": 114,
"referring_domains": 1081,
"referring_main_domains": 1043,
"referring_ips": 947,
"referring_subnets": 770,
"referring_pages": 2183,
"referring_links_tld": {
"com": 1408,
"co": 224,
"net": 64,
"it": 40,
"co.uk": 34,
"pw": 32,
"org": 28,
"ru": 25,
"in": 24,
"io": 22
},
"referring_links_types": {
"anchor": 1984,
"redirect": 196,
"canonical": 3
},
"referring_links_attributes": {
"noopener": 844,
"nofollow": 565,
"noreferrer": 547,
"external": 47,
"ugc": 12,
"sponsored": 1
},
"referring_links_platform_types": {
"unknown": 1179,
"cms": 779,
"blogs": 777,
"ecommerce": 88,
"message-boards": 2
},
"referring_links_semantic_locations": {
"article": 852,
"": 679,
"section": 509,
"main": 102,
"figcaption": 21,
"header": 9,
"figure": 8,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2021-08-31 00:00:00 +00:00",
"rank": 256,
"backlinks": 2719,
"new_backlinks": 313,
"lost_backlinks": 27,
"new_referring_domains": 174,
"lost_referring_domains": 0,
"crawled_pages": 2355,
"internal_links_count": 27041,
"external_links_count": 6899,
"broken_backlinks": 68,
"broken_pages": 115,
"referring_domains": 1253,
"referring_main_domains": 1211,
"referring_ips": 1146,
"referring_subnets": 881,
"referring_pages": 2457,
"referring_links_tld": {
"com": 1580,
"co": 233,
"net": 88,
"it": 47,
"org": 46,
"co.uk": 37,
"pw": 32,
"io": 27,
"ru": 26,
"in": 25
},
"referring_links_types": {
"anchor": 2257,
"redirect": 196,
"canonical": 4
},
"referring_links_attributes": {
"noopener": 1002,
"nofollow": 649,
"noreferrer": 639,
"external": 58,
"ugc": 15,
"sponsored": 3
},
"referring_links_platform_types": {
"unknown": 1290,
"cms": 937,
"blogs": 934,
"ecommerce": 95,
"message-boards": 3
},
"referring_links_semantic_locations": {
"article": 973,
"": 755,
"section": 571,
"main": 107,
"figcaption": 25,
"header": 13,
"figure": 10,
"aside": 2,
"nav": 1
}
},
{
"type": "backlinks_history",
"date": "2021-09-30 00:00:00 +00:00",
"rank": 266,
"backlinks": 3096,
"new_backlinks": 438,
"lost_backlinks": 35,
"new_referring_domains": 174,
"lost_referring_domains": 0,
"crawled_pages": 2376,
"internal_links_count": 27239,
"external_links_count": 7273,
"broken_backlinks": 69,
"broken_pages": 120,
"referring_domains": 1412,
"referring_main_domains": 1360,
"referring_ips": 1306,
"referring_subnets": 988,
"referring_pages": 2814,
"referring_links_tld": {
"com": 1809,
"co": 235,
"net": 121,
"org": 53,
"it": 49,
"co.uk": 41,
"io": 35,
"pw": 33,
"in": 31,
"ru": 29
},
"referring_links_types": {
"anchor": 2609,
"redirect": 201,
"canonical": 4
},
"referring_links_attributes": {
"noopener": 1196,
"noreferrer": 753,
"nofollow": 732,
"external": 62,
"ugc": 23,
"sponsored": 4,
"bookmark": 1
},
"referring_links_platform_types": {
"unknown": 1436,
"cms": 1140,
"blogs": 1138,
"ecommerce": 106,
"message-boards": 3
},
"referring_links_semantic_locations": {
"article": 1189,
"": 844,
"section": 611,
"main": 115,
"figcaption": 25,
"header": 15,
"figure": 12,
"aside": 2,
"nav": 1
}
}
]
}
]
}
]
}

盡管這個特定的應用場景僅需要從“Backlinks History”(反向鏈接歷史)端點響應中提取幾個參數,但如你所見,它提供了豐富的歷史統計數據,為開發更多功能提供了可能。例如,你還可以整合一個相似的時間線圖,來直觀展示目標域名的Domain Rank(域名排名)隨時間的變化情況,無論是上升還是下降。這只需利用響應中的排名數據和對應的日期即可輕松實現。

SC 2 域排名隨時間的變化

3. 引用 TLD 分發

SC 4 引用 TLD 分布

在域名的反向鏈接配置文件中識別垃圾鏈接信號是任何反向鏈接審核清單中的關鍵一環。盡管反向鏈接中存在多種可能暗示垃圾信息的跡象,但我們選擇了最常用的指標——頂級域名(TLD)的分布情況。這一指標通常以表格形式展示在地圖視圖旁邊,便于用戶對比來自高質量國家代碼頂級域名(ccTLD)和低相關性域名的反向鏈接數量。這樣的展示方式使用戶能夠迅速識別異常。同時,該表格還會特別標注目標域名是否通過備受信賴的.gov或.edu域名獲得了聲譽加成。

就構建此功能所需的數據而言,你需要向“Backlinks Summary”(反向鏈接摘要)端點發送請求,并利用響應中的“referring_links_tld”對象。該對象將包含每個域名擴展名及其對應的反向鏈接數量。

如果你同時使用了我們之前討論的配置文件概覽和TLD分布功能,那么你可以直接利用對目標域名進行初始響應時獲取的數據。這樣一來,你甚至無需進行額外的API調用,即可實現這一功能。

如果您想擁有它,我們將在下面向您展示一個示例請求。

[
{
"target": "explodingtopics.com",
"internal_list_limit": 10,
"include_subdomains": true
}
]

對于此功能,我們只需要一個突出顯示的對象。

{
"version": "0.1.20210917",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0749 sec.",
"cost": 0.02003,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "10111033-1535-0265-0000-938d44fdcb4d",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0195 sec.",
"cost": 0.02003,
"result_count": 1,
"path": [
"v3",
"backlinks",
"summary",
"live"
],
"data": {
"api": "backlinks",
"function": "summary",
"target": "explodingtopics.com",
"internal_list_limit": 10,
"include_subdomains": true
},
"result": [
{
"target": "explodingtopics.com",
"first_seen": "2019-06-25 02:04:35 +00:00",
"lost_date": null,
"rank": 264,
"backlinks": 3278,
"crawled_pages": 2427,
"info": {
"server": "cloudflare",
"cms": null,
"platform_type": [
"unknown"
],
"ip_address": "172.67.129.80",
"is_ip": false
},
"internal_links_count": 27925,
"external_links_count": 7558,
"broken_backlinks": 69,
"broken_pages": 120,
"referring_domains": 1483,
"referring_main_domains": 1428,
"referring_ips": 1364,
"referring_subnets": 1017,
"referring_pages": 2991,
"referring_links_tld": {
"com": 1887,
"co": 238,
"net": 131,
"info": 77,
"org": 60,
"it": 49,
"co.uk": 45,
"io": 38,
"pw": 33,
"ru": 31
},
"referring_links_types": {
"anchor": 2783,
"redirect": 204,
"canonical": 4
},
"referring_links_attributes": {
"noopener": 1248,
"noreferrer": 791,
"nofollow": 784,
"external": 65,
"ugc": 24,
"sponsored": 4,
"bookmark": 1
},
"referring_links_platform_types": {
"unknown": 1563,
"cms": 1187,
"blogs": 1185,
"ecommerce": 109,
"message-boards": 3
},
"referring_links_semantic_locations": {
"article": 1251,
"": 938,
"section": 627,
"main": 119,
"figcaption": 26,
"header": 15,
"figure": 12,
"aside": 2,
"nav": 1
}
}
]
}
]
}

盡管如此,來自 Backlinks Summary 終端節點的響應包含許多有用的信息,您可以使用它來為用戶提供更多見解。例如,您可以整合以下功能來幫助用戶進一步評估目標的反向鏈接配置文件的質量。

垃圾郵件計數器文章

4. 頂級外鏈錨

SC 3 頂級反向鏈接錨

在進行外鏈分析時,諸多因素都需要結合上下文來做出準確判斷并采取適當行動,而外鏈所處的上下文環境無疑是一個重要考量。

目標反向鏈接的相關錨文本能夠為搜索引擎提供關于頁面內容的準確信號,這是至關重要的。

尤為關鍵的是,恰當的錨文本能夠增強反向鏈接為目標網站吸引推薦流量的能力。反之,如果目標網站的外鏈錨文本包含不恰當或無意義的引用,或是過度堆砌關鍵詞的錨文本,那么網站的聲譽可能會受損,其排名也可能因此下降。在這種情況下,應進一步分析含有此類錨文本的外鏈,并考慮予以否定或處理。

總而言之,Top Keyword Backlink Anchors(頂級關鍵詞反向鏈接錨點)是一個功能簡潔但價值顯著的工具。獲取有關目標頂級反向鏈接錨點的數據的過程也非常簡單。DataForSEO 反向鏈接 API 有一個專門的端點,稱為反向鏈接錨點。要提取每個錨點的錨文本和鏈接計數,我們需要發出一個請求,指示必要的目標(域、子域或網頁)。如果要獲取特定前綴的數據,則應在 filters 數組中指定路徑。

在本次操作中,我們將請求分析explodingtopics.com域名下與特定關鍵詞相關的錨點,并根據每個錨點的外鏈數量對數據進行降序排序。為了保持結果的精煉性,我們將限制輸出結果為前10個錨點。

POST: https://api.dataforseo.com/v3/backlinks/anchors/live

[
{
"target": "explodingtopics.com",
"limit": 10,
"order_by": [
"backlinks,desc"
]
}
]

您可以在下面查看收到的數據集。

{
"version": "0.1.20210917",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.4892 sec.",
"cost": 0.0203,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "10111105-1535-0272-0000-cfa676701a81",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.4366 sec.",
"cost": 0.0203,
"result_count": 1,
"path": [
"v3",
"backlinks",
"anchors",
"live"
],
"data": {
"api": "backlinks",
"function": "anchors",
"target": "explodingtopics.com",
"limit": 10,
"order_by": [
"backlinks,desc"
]
},
"result": [
{
"target": "explodingtopics.com",
"total_count": 606,
"items_count": 10,
"items": [
{
"type": "backlinks_anchor",
"anchor": "Exploding Topics",
"rank": 230,
"backlinks": 1355,
"first_seen": "2019-12-11 03:41:44 +00:00",
"lost_date": null,
"broken_backlinks": 1,
"broken_pages": 1,
"referring_domains": 718,
"referring_main_domains": 691,
"referring_ips": 694,
"referring_subnets": 577,
"referring_pages": 1211,
"referring_links_tld": {
"com": 893,
"net": 32,
"co": 24,
"io": 21,
"org": 18,
"it": 16,
"ro": 16,
"co.uk": 14,
"com.br": 13,
"com.au": 12
},
"referring_links_types": {
"anchor": 1211
},
"referring_links_attributes": {
"noopener": 584,
"noreferrer": 378,
"nofollow": 335,
"external": 31,
"ugc": 9,
"sponsored": 4
},
"referring_links_platform_types": {
"unknown": 702,
"cms": 495,
"blogs": 492,
"ecommerce": 42,
"message-boards": 2
},
"referring_links_semantic_locations": {
"article": 546,
"section": 413,
"": 203,
"main": 30,
"figcaption": 13,
"header": 6
}
},
{
"type": "backlinks_anchor",
"anchor": "these exploding topics",
"rank": 155,
"backlinks": 369,
"first_seen": "2019-06-25 02:04:35 +00:00",
"lost_date": null,
"broken_backlinks": 65,
"broken_pages": 65,
"referring_domains": 55,
"referring_main_domains": 54,
"referring_ips": 61,
"referring_subnets": 59,
"referring_pages": 322,
"referring_links_tld": {
"co": 187,
"com": 82,
"net": 19,
"org": 11,
"info": 5,
"site": 4,
"com.br": 2,
"digital": 2,
"io": 2,
"link": 2
},
"referring_links_types": {
"redirect": 204,
"anchor": 114,
"canonical": 4
},
"referring_links_attributes": {
"nofollow": 56,
"noopener": 17,
"external": 11,
"noreferrer": 9,
"ugc": 1
},
"referring_links_platform_types": {
"unknown": 94,
"blogs": 20,
"cms": 20,
"ecommerce": 3
},
"referring_links_semantic_locations": {
"": 253,
"main": 35,
"article": 18,
"section": 10,
"figure": 6
}
},
{
"type": "backlinks_anchor",
"anchor": "explodingtopics.com",
"rank": 115,
"backlinks": 111,
"first_seen": "2020-01-25 15:34:36 +00:00",
"lost_date": null,
"broken_backlinks": 0,
"broken_pages": 0,
"referring_domains": 89,
"referring_main_domains": 89,
"referring_ips": 54,
"referring_subnets": 53,
"referring_pages": 110,
"referring_links_tld": {
"pw": 33,
"com": 29,
"hu": 6,
"it": 6,
"in": 5,
"ru": 5,
"life": 4,
"co.in": 3,
"net.in": 3,
"co.uk": 2
},
"referring_links_types": {
"anchor": 110
},
"referring_links_attributes": {
"nofollow": 65,
"noopener": 22,
"noreferrer": 11,
"external": 3
},
"referring_links_platform_types": {
"unknown": 79,
"blogs": 30,
"cms": 30,
"ecommerce": 6
},
"referring_links_semantic_locations": {
"": 61,
"article": 26,
"section": 17,
"main": 3,
"figcaption": 2,
"figure": 1
}
},
{
"type": "backlinks_anchor",
"anchor": "https://explodingtopics.com/",
"rank": 133,
"backlinks": 89,
"first_seen": "2020-01-18 11:50:58 +00:00",
"lost_date": null,
"broken_backlinks": 0,
"broken_pages": 0,
"referring_domains": 55,
"referring_main_domains": 53,
"referring_ips": 53,
"referring_subnets": 51,
"referring_pages": 73,
"referring_links_tld": {
"com": 46,
"it": 6,
"co.uk": 4,
"com.au": 3,
"org": 2,
"agency": 1,
"at": 1,
"blogspot.com": 1,
"co.nz": 1,
"dev": 1
},
"referring_links_types": {
"anchor": 73
},
"referring_links_attributes": {
"noopener": 26,
"noreferrer": 19,
"nofollow": 14,
"external": 1,
"ugc": 1
},
"referring_links_platform_types": {
"blogs": 39,
"cms": 37,
"unknown": 34,
"ecommerce": 8
},
"referring_links_semantic_locations": {
"article": 39,
"": 19,
"section": 13,
"main": 2
}
},
{
"type": "backlinks_anchor",
"anchor": "ExplodingTopics.com",
"rank": 121,
"backlinks": 78,
"first_seen": "2020-02-18 01:07:01 +00:00",
"lost_date": null,
"broken_backlinks": 0,
"broken_pages": 0,
"referring_domains": 50,
"referring_main_domains": 47,
"referring_ips": 51,
"referring_subnets": 49,
"referring_pages": 75,
"referring_links_tld": {
"com": 50,
"it": 5,
"ca": 4,
"fr": 3,
"biz": 2,
"net": 2,
"ru": 2,
"technology": 2,
"com.br": 1,
"design": 1
},
"referring_links_types": {
"anchor": 75
},
"referring_links_attributes": {
"noopener": 46,
"noreferrer": 39,
"nofollow": 11,
"external": 1
},
"referring_links_platform_types": {
"unknown": 43,
"blogs": 32,
"cms": 32,
"ecommerce": 8
},
"referring_links_semantic_locations": {
"article": 36,
"": 27,
"section": 10,
"main": 2
}
},
{
"type": "backlinks_anchor",
"anchor": "Go Now",
"rank": 49,
"backlinks": 50,
"first_seen": "2021-08-04 00:52:26 +00:00",
"lost_date": null,
"broken_backlinks": 0,
"broken_pages": 0,
"referring_domains": 5,
"referring_main_domains": 5,
"referring_ips": 7,
"referring_subnets": 7,
"referring_pages": 50,
"referring_links_tld": {
"info": 39,
"org": 9,
"com": 2
},
"referring_links_types": {
"anchor": 50
},
"referring_links_attributes": {
"nofollow": 14
},
"referring_links_platform_types": {
"unknown": 50
},
"referring_links_semantic_locations": {
"": 50
}
},
{
"type": "backlinks_anchor",
"anchor": "Exploding topics",
"rank": 92,
"backlinks": 42,
"first_seen": "2020-01-24 22:40:31 +00:00",
"lost_date": null,
"broken_backlinks": 0,
"broken_pages": 0,
"referring_domains": 32,
"referring_main_domains": 31,
"referring_ips": 33,
"referring_subnets": 32,
"referring_pages": 40,
"referring_links_tld": {
"com": 25,
"me": 5,
"vn": 3,
"fr": 2,
"co.uk": 1,
"mx": 1,
"org": 1,
"pk": 1,
"ru": 1
},
"referring_links_types": {
"anchor": 40
},
"referring_links_attributes": {
"noopener": 23,
"noreferrer": 14,
"nofollow": 4,
"external": 1
},
"referring_links_platform_types": {
"blogs": 26,
"cms": 26,
"unknown": 14,
"ecommerce": 5
},
"referring_links_semantic_locations": {
"article": 22,
"section": 10,
"": 6,
"figcaption": 1,
"main": 1
}
},
{
"type": "backlinks_anchor",
"anchor": "ExplodingTopics",
"rank": 86,
"backlinks": 41,
"first_seen": "2020-02-28 11:45:05 +00:00",
"lost_date": null,
"broken_backlinks": 0,
"broken_pages": 0,
"referring_domains": 28,
"referring_main_domains": 27,
"referring_ips": 27,
"referring_subnets": 26,
"referring_pages": 32,
"referring_links_tld": {
"com": 17,
"net": 5,
"com.br": 3,
"co": 2,
"be": 1,
"in": 1,
"ru": 1,
"se": 1,
"xyz": 1
},
"referring_links_types": {
"anchor": 32
},
"referring_links_attributes": {
"noopener": 14,
"nofollow": 6,
"noreferrer": 6,
"external": 1,
"ugc": 1
},
"referring_links_platform_types": {
"unknown": 17,
"blogs": 15,
"cms": 15
},
"referring_links_semantic_locations": {
"article": 16,
"": 8,
"section": 7,
"figcaption": 1
}
},
{
"type": "backlinks_anchor",
"anchor": "https://explodingtopics.com/blog/healthcare-trends",
"rank": 0,
"backlinks": 37,
"first_seen": "2021-09-12 05:27:52 +00:00",
"lost_date": null,
"broken_backlinks": 0,
"broken_pages": 0,
"referring_domains": 5,
"referring_main_domains": 5,
"referring_ips": 10,
"referring_subnets": 10,
"referring_pages": 37,
"referring_links_tld": {
"info": 19,
"net": 18
},
"referring_links_types": {
"anchor": 37
},
"referring_links_attributes": {
"nofollow": 37,
"noopener": 18,
"noreferrer": 18
},
"referring_links_platform_types": {
"unknown": 37
},
"referring_links_semantic_locations": {
"": 19,
"section": 18
}
},
{
"type": "backlinks_anchor",
"anchor": "explodingtopics",
"rank": 49,
"backlinks": 28,
"first_seen": "2020-07-10 00:48:36 +00:00",
"lost_date": null,
"broken_backlinks": 0,
"broken_pages": 0,
"referring_domains": 22,
"referring_main_domains": 22,
"referring_ips": 22,
"referring_subnets": 20,
"referring_pages": 26,
"referring_links_tld": {
"com": 19,
"co.uk": 3,
"hu": 2,
"org": 1,
"web.id": 1
},
"referring_links_types": {
"anchor": 26
},
"referring_links_attributes": {
"noopener": 19,
"noreferrer": 2
},
"referring_links_platform_types": {
"blogs": 25,
"cms": 22,
"ecommerce": 1,
"unknown": 1
},
"referring_links_semantic_locations": {
"": 15,
"article": 10,
"section": 1
}
}
]
}
]
}
]
}

通過使用完整的數據集,您可以稍后創建有關目標錨點的綜合報表。現在,您可以注冊以訪問我們的 API Explorer 并開始測試 Backlink Anchors 端點。

反向鏈接錨 API

5. 失效的外鏈表

“損壞的反向鏈接”選項卡

失效的反向鏈接報表是獲取重要洞察的關鍵工具。它能夠幫助用戶挽回即將流失的鏈接資源,并制定出優先處理的斷開鏈接建設策略。

該報表涵蓋了多方面的數據,包括引用頁面和域的排名、反向鏈接的排名、周邊的文本和錨文本、發現反向鏈接以及上次訪問的日期,還有引用頁面的自然搜索流量。此外,它還著重指出了每個反向鏈接因目標URL的狀態碼問題而失效的具體原因。

從開發的角度來看,table-view(表格視圖)功能因其對多種用例的高度適應性而顯得尤為出色。特別是你可以輕松地調整它以提供完整的反向鏈接報告、新反向鏈接的深入視圖以及丟失鏈接的詳細概要。為了深入了解如何開發一個關鍵詞反向鏈接檢查器,您可以參考我們的圖解指南,其中詳細闡述了必要的更改步驟。

要生成 Broken backlinks 表,您需要調用 Backlinks 和 Ranked Keywords 端點。

首先,您需要向Backlinks端點發送一個請求。由于我們的目標是獲取關于損壞反向鏈接的數據,因此需要在請求中設置一個恰當的過濾器,即:["is_broken", "=", true]。這個過濾器將幫助我們從所有反向鏈接中篩選出那些已損壞的鏈接。

POST: https://api.dataforseo.com/v3/backlinks/backlinks/live

[
{
"target": "explodingtopics.com",
"mode": "as_is",
"filters": [
"is_broken",
"=",
true
],
"limit": 3
}
]

API 響應將包含表中顯示的所有列(Organic Traffic)除外的數據。

{
"version": "0.1.20210917",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.5997 sec.",
"cost": 0.02009,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "10111114-1535-0269-0000-544fd048f01b",
"status_code": 20000,
"status_message": "Ok.",
"time": "7.5339 sec.",
"cost": 0.02009,
"result_count": 1,
"path": [
"v3",
"backlinks",
"backlinks",
"live"
],
"data": {
"api": "backlinks",
"function": "backlinks",
"target": "explodingtopics.com",
"mode": "as_is",
"filters": [
"is_broken",
"=",
true
],
"limit": 3
},
"result": [
{
"target": "explodingtopics.com",
"mode": "as_is",
"total_count": 69,
"items_count": 3,
"items": [
{
"type": "backlink",
"domain_from": "www.subtothis.com",
"url_from": "https://www.subtothis.com/exploding-topics/",
"url_from_https": true,
"domain_to": "explodingtopics.com",
"url_to": "https://explodingtopics.com/newsletter2",
"url_to_https": true,
"tld_from": "com",
"is_new": false,
"is_lost": false,
"rank": 58,
"page_from_rank": 0,
"domain_from_rank": 0,
"domain_from_platform_type": [
"cms",
"blogs"
],
"domain_from_is_ip": false,
"domain_from_ip": "52.18.136.112",
"page_from_external_links": 3,
"page_from_internal_links": 18,
"page_from_size": 25974,
"page_from_encoding": "utf-8",
"page_from_language": "en",
"page_from_title": "Exploding Topics – SUB TO THIS",
"page_from_status_code": 200,
"first_seen": "2020-10-21 11:01:19 +00:00",
"prev_seen": "2021-01-26 19:19:04 +00:00",
"last_seen": "2021-04-10 15:18:33 +00:00",
"item_type": "anchor",
"attributes": null,
"dofollow": true,
"original": false,
"alt": null,
"anchor": "Sub to this",
"text_pre": null,
"text_post": null,
"semantic_location": "article",
"links_count": 1,
"group_count": 0,
"is_broken": true,
"url_to_status_code": 404
},
{
"type": "backlink",
"domain_from": "hypedhaka.com",
"url_from": "https://hypedhaka.com/keyword-research-for-seo-how-to-do-it/",
"url_from_https": true,
"domain_to": "explodingtopics.com",
"url_to": "https://explodingtopics.com/brand-business-marketing-topics-right-now",
"url_to_https": true,
"tld_from": "com",
"is_new": false,
"is_lost": false,
"rank": 0,
"page_from_rank": 0,
"domain_from_rank": 227,
"domain_from_platform_type": [
"cms",
"blogs"
],
"domain_from_is_ip": false,
"domain_from_ip": "35.213.183.44",
"page_from_external_links": 12,
"page_from_internal_links": 38,
"page_from_size": 102423,
"page_from_encoding": "utf-8",
"page_from_language": "en",
"page_from_title": "Keyword Research for SEO: How to do it - HYPE Dhaka",
"page_from_status_code": 200,
"first_seen": "2020-05-25 19:55:38 +00:00",
"prev_seen": "2020-08-04 02:00:51 +00:00",
"last_seen": "2021-09-26 22:27:06 +00:00",
"item_type": "anchor",
"attributes": null,
"dofollow": true,
"original": false,
"alt": null,
"anchor": "2. ExplodingTopics.com",
"text_pre": null,
"text_post": null,
"semantic_location": "section",
"links_count": 1,
"group_count": 0,
"is_broken": true,
"url_to_status_code": 404
},
{
"type": "backlink",
"domain_from": "nomadicsoftware.com",
"url_from": "https://nomadicsoftware.com/blog/how-to-work-from-home/",
"url_from_https": true,
"domain_to": "explodingtopics.com",
"url_to": "https://explodingtopics.com/topic/working-remotely?period=3",
"url_to_https": true,
"tld_from": "com",
"is_new": false,
"is_lost": false,
"rank": 0,
"page_from_rank": 78,
"domain_from_rank": 312,
"domain_from_platform_type": [
"unknown"
],
"domain_from_is_ip": false,
"domain_from_ip": "172.67.159.136",
"page_from_external_links": 55,
"page_from_internal_links": 51,
"page_from_size": 101276,
"page_from_encoding": "utf-8",
"page_from_language": "en",
"page_from_title": "How to Work from Home: Top Tips & Resources [Full Guide]",
"page_from_status_code": 200,
"first_seen": "2020-06-05 08:37:56 +00:00",
"prev_seen": "2021-09-07 15:57:27 +00:00",
"last_seen": "2021-09-26 11:11:07 +00:00",
"item_type": "anchor",
"attributes": null,
"dofollow": true,
"original": false,
"alt": "working remotely trend graph",
"anchor": null,
"text_pre": null,
"text_post": null,
"semantic_location": "figure",
"links_count": 1,
"group_count": 0,
"is_broken": true,
"url_to_status_code": 404
}
]
}
]
}
]
}

要獲取 Organic Traffic 列的值,我們應該向 Ranked Keywords 端點發出與引用頁面數量相對應的請求。請注意,對于每個 API 調用,我們都需要指定必要的相對 URL,并僅過濾掉自然流量。

[
{
"target": "explodingtopics.com",
"filters": [
["ranked_serp_element.serp_item.relative_url","=","/blog/cultural-trends"],
"and",
[
"keyword_data.keyword_info.search_volume",
"<>",
0
],
"and",
[
[
"ranked_serp_element.serp_item.type",
"<>",
"paid"
],
"or",
[
"ranked_serp_element.serp_item.is_paid",
"=",
false
]
]
],
"limit": 1
}
]

我們需要從響應中獲得的值將在 etv 的 result.metrics.organic 中提供。

{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3817 sec.",
"cost": 0.0101,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03211851-2806-0381-0000-6e1fcf14f9b3",
"status_code": 20000,
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"filters": [
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除了上述屏幕截圖中所展示的列之外,您還可以為用戶提供選項,讓他們能夠啟用或禁用表中將要展示的特定列。

RP 引用頁面表隱藏列

例如,其他列包括:

所有這些數據均在 Backlinks 端點的初始響應中提供。您可以參考指南的相關部分,以獲取有關每個附加列所需參數的更多詳細信息。

除了可選指標之外,您還可以使用過濾選項來豐富 Broken backlinks 表。例如,您可以將這些下拉列表和過濾后的反向鏈接計數器放在表格上方。

外鏈下拉文章

借助此功能,用戶將能夠靈活地選擇他們希望查看的數據范圍,包括按每個關鍵詞、每個錨點或所有關鍵詞反向鏈接進行篩選。此外,用戶還可以選擇發送鏈接的頂級域名(TLD)、語義位置(例如,文章正文、標題等)以及鏈接的類型(如文本錨點、圖像鏈接等),特別是針對那些已損壞的反向鏈接。在下拉列表的下方,一個計數器會實時顯示符合用戶所設定條件的反向鏈接數量。若您希望深入了解此功能的更多細節,請查閱我們的指南:如何構建關鍵詞反向鏈接審核工具。

結論

處理反向鏈接數據往往很復雜,尤其是在需要將其轉化為有意義的儀表板,并在嚴格的時間限制內打造出實用的反向鏈接審核工具時。

本文旨在幫助您了解如何僅借助5個核心功能和API,來加速軟件測試版的開發進程,從而最大限度地縮短項目的上市時間。

使用 DataForSEO Backlinks API,您能夠輕松地以清晰易讀的結構化格式,訪問、測試并集成全新的反向鏈接數據。更重要的是,您將免費獲得集成幫助和 24/7 客戶支持,因為我們深知使用我們數據的項目至關重要。尤為關鍵的是,我們的Backlinks API提供實惠的價格。

原文鏈接:https://dataforseo.com/blog/5-backlink-audit-features-in-a-month

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